TATA IPL 2023 on JioCinema Clocks a Record-Breaking 1300 Cr. + Video Views in the First Five Weeks

By in Business News, News

JioCinema, the Official Digital Streaming Partner of TATA IPL 2023, continues to set global benchmarks in  the world of digital sports viewing as it clockedover 1300 Cr. video views in the first five weeks. Viewers  were glued to JioCinema’s fan-centric presentation as the average time spent per viewer per match  touched 60 minutes.TATA IPL 2023 on Connected TV reached twice the number of viewers than that on  HD TV.

“JioCinema continues to grow from strength to strength every week and it is based on clear evidence of  consumer’s outright preference of catching the TATA IPL on digital,” said Viacom18 Sports CEO Anil  Jayaraj. “The combination of outstanding cricket action and our robust platform proved the stellar opening  weekend was just the beginning of bigger things to come. I would like to thank all our sponsors, advertisers,  and partners for showing faith in our journey as we continue to elevate every fan’s TATA IPL  viewing experience.”

JioCinema breached the peak concurrency records of TATA IPL twice in a span of five days.On April 12th,  they clocked a 2.23 Cr. peak during the Chennai Super Kings vs Rajasthan Royals match. Five days later,  during Royal Challengers Bangalore vs Chennai Super Kings fixture, JioCinema broke the record again with a concurrency of 2.4 Cr.

After the unprecedented response to date, JioCinema released 360-degree viewing feature to delight fans,  showcasing the power of immersive fan engagement on digital. Viewers have enjoyed the unique  language feeds including Bhojpuri, Punjabi, Marathi, and Gujarati anddigital-only features like Multi-cam,  4K, Hype Mode, and have revelled in exciting, action-packed and exclusive content including highlights, top  layer interviews including ViratKohli, Hardik Pandya, Faf Du Plessis, Rashid Khan, David Miller  through partnerships with top IPL teams.

The number of advertisers on JioCinema who have signed up is  also a new record as is the revenue booked, both significantly higher than last year on digital. The list of  brands joining the digital bandwagon is expected to grow further.

JioCinema has 26 top brands partnering for their digital streaming of TATA IPL 2023,including (Co- Presenting Sponsor) Dream11, (Co-Powered) JioMart, PhonePe, Tiago EV, Jio (Associate Sponsor) Appy  Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido,  Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar, Saudi Tourism, Spotify and AMFI.

Defending champions Gujarat Titans, five-time champion Mumbai Indians, Royal Challengers Bangalore,  and Delhi Capitals announced exclusive partnerships with JioCinemain the lead-up to the 2023 edition.  Global cricket icon Sachin Tendulkar, India’s most-celebrated cricket captain and four-time IPL winner MS  Dhoni, World no. 1 T20 batsmanSuryakumar Yadav and India Women’s team vice-captain Smriti  Mandhana joined hands with JioCinema to amplify their world-class, digital-first TATA IPL presentation.

Viewers can continue to watch their preferred sports by downloading JioCinema (iOS & Android). For the  latest updates, news, scores, and videos, fans can follow Sports18 on Facebook, Instagram, Twitter and  YouTube and JioCinema on Facebook, Instagram, Twitter and YouTube.