Centre issues new rules for social media influencers
The government on Friday made it mandatory for social media influencers to disclose all “material” interest such as gifts, hotel accommodation, equity, discounts and awards when endorsing any products, services or scheme, failing which strict legal action, including ban on endorsements can be taken. The disclosures should be in simple and clear language, should be of duration that is hard… Continue reading "Centre issues new rules for social media influencers"