Celebrities and influencers must use ‘paid promotion’, ‘ad’ in endorsements: Centre
Celebrities and influencers, who are endorsing products and services on social media platform, should disclose their material interest by using words like advertisement, sponsored, collaboration or paid promotion. In January, the government made it mandatory for social media influencers to disclose their “material” interest in endorsing products and services and violations can attract strict legal action, including ban on endorsements.… Continue reading "Celebrities and influencers must use ‘paid promotion’, ‘ad’ in endorsements: Centre"