Reliance Retail’s omni-channel beauty retail platform, TIRA, debuts in Chennai at the luxury retail center, Palladium Mall. With this store launch the brand expands its footprint to three vibrant cities: Mumbai, Hyderabad, and now Chennai. With a vision of providing an elevated shopping experience, Tira offers a strong curation of global and homegrown beauty brands for the new era of customers. Tira is at the forefront of transforming the beauty retail landscape through the seamless integration of cutting-edge technology.
The Chennai store opens its doors to an array of innovative features such as the Fragrance Finder which leverages personal preferences to recommend scents, ensuring a personalized and ideal match for every individual. The store also boasts of smart mirrors and tools equipped with augmented reality capabilities, allowing patrons to virtually experiment with products before making a purchase. The most popular is the vending machine that dispenses beauty treats and samples for every customer to take home. Specially curated “Tira Signature Looks” have garnered high interest from customers, who can also avail their favourite complimentary glam look by Tira’s highly skilled beauty advisors. Dedicated gifting stations with an engraving machine helps customers personalise their purchases and make gifting a bit more special.
As TIRA consistently redefines the beauty retail scene, it paves the way for an inclusive and empowering beauty journey for each and every customer. The TIRA app has already achieved a remarkable milestone, surpassing over five million downloads, underscoring its growing popularity among beauty aficionados. Moreover, TIRA’s extensive reach covers 98% of pin codes across India, with swift deliveries reaching customers in over 100 cities.
The Palladium Mall store is all set to become a sanctuary for beauty enthusiasts in Chennai and beyond. For further information and to explore TIRA’s diverse beauty offerings, visit the new store at Palladium Mall, Chennai, and join in on this exciting beauty transformation.
Lower Ground Floor,
Palladium Mall, Velachery Road, Nagendra Nagar,
Chennai, Tamil Nadu 600042