Reliance launches multi-pronged efforts to enrich Rath Yatra experience for lakhs of devotees

• Through Anna Seva, Reliance Foundation will serve nourishing, hot meals to lakhs of visitors
• 100 police aid posts have been set up, providing shelter for police personnel
• Over 4,000 volunteers deployed to help in crowd facilitation

As Odisha gears up for the grand Rath Yatra, Reliance Industries Limited, in close collaboration with the  Puri district administration, has launched a comprehensive series of efforts to ensure that visitors enjoy a  safe, comfortable, and enriching journey.

The annual chariot festival in Puri draws lakhs of devotees who gather to witness the majestic procession  of Lord Jagannath, Balabhadra, and Subhadra from the Jagannath Temple to the Gundicha Temple.

Honouring the spirit of seva, Reliance Foundation, with its characteristic We Care spirit, is proud to  support this 13-day sacred journey with meaningful contributions.

“Seva is deeply rooted in Reliance’s ‘We Care’ philosophy, and the opportunity to serve devotees in Puri is  truly a blessing. We believe that by serving pilgrims and personnel during the Rath Yatra, we are serving  the divine. We are committed to enriching the experience of visitors through various initiatives, ranging  from food to safety, making their journey smoother, safer and more comfortable,” said Shri Anant      M Ambani, Executive Director, Reliance Industries Limited.

Key highlights of Reliance’s Seva initiative:

• Anna Seva: Reliance Foundation is serving hot, wholesome meals to lakhs of devotees and police  personnel at six key locations along the yatra route, ensuring no one goes hungry.

• Hygiene Focus: Installing contactless sanitisers at food stalls, supplying garbage bags for cleanliness in  collaboration with the municipality, and extending sanitation amenities to police camps.

• Crowd Management: Collaborating with municipal and police authorities to guide devotees with clear  direction boards and markers, ensuring smooth navigation for visitors from afar.

• Volunteer Support: Over 4,000 trained volunteers, wearing identifiable uniforms, will manage crowds  and oversee water points to keep devotees hydrated in the summer heat.

• Comfort in Heat: Distributing over 1.5 lakh eco-friendly hand fans to help pilgrims beat the heat.

• Police Support: Setting up 100 police aid posts with shelters for on-duty personnel, offering accessible help points for devotees.

• Weather Preparedness: Keeping the rainy season in mind, 3,500 raincoats have also been distributed  among police staff. Volunteers, municipal staff, and police personnel will be provided with refreshment kits.

Earlier this year, during Maha Kumbh 2025, Reliance had engaged in service for several lakhs of visitors in  Prayagraj with initiatives from meals to health to transport services. With a strong commitment to  supporting communities during spiritual events, Reliance has been demonstrating a deep commitment to  ensure a safe, healthy, experience for all. The activities during this year’s Rath Yatra at Shri Kshetra are yet another opportunity to serve humanity and the divine.