Reliance Consumer Products Limited announces partnership with leading Sri Lankan beverage brand Elephant House

Reliance Consumer Products Limited (RCPL), the FMCG arm and wholly-owned subsidiary of Reliance  Retail Ventures Limited (RRVL), today announced that it has partnered with Sri Lanka-headquartered  Elephant House to manufacture, market, distribute and sell beverages under the Elephant House brand across India.

This association will not only help RCPL bolster its growing beverage portfolio that boasts iconic brands  such as Campa, Sosyo and Raskik but will also bring exceptional new products and value propositions to  Indian consumers.

Elephant House is owned by Ceylon Cold Stores PLC, a subsidiary of John Keells Holdings PLC, Sri Lanka’s  largest listed conglomerate. Under the Elephant House brand, it manufactures and sells a wide range of  beverages including Necto, Cream Soda, EGB (Ginger Beer), Orange Barley and Lemonade to name a few.

Speaking on the partnership, Ketan Mody, COO, Reliance Consumer Products Limited, said, “Elephant  House, which enjoys strong market credibility, is an iconic brand with deeprooted heritage. This  partnership will not only add its much-loved beverages to our growing FMCG portfolio but will also offer  our Indian consumers great choice and value proposition through quality products. Being the custodian of  several renowned global brands in India, Reliance is well-equipped to further expand Elephant House’s  established consumer brand, which has been built over 150 years.”

Krishan Balendra, Chairperson of the John Keells Group, said, “We are proud to announce the expansion of  the Elephant House brand to the Indian market. Our partnership with Reliance Consumer Products  Limited marks a significant milestone in the journey of our heritage brand and represents our commitment  to delivering our high-quality beverages to new consumer segments. We look forward to the opportunity  this partnership brings, to provide refreshing and innovative beverage options to meet the diverse  preferences of Indian consumers.”

The agreement between RCPL and Elephant House underscores a shared commitment to excellence and  innovation, empowering both organizations to capitalize on synergies and amplify their market presence.  RCPL’s vision is to offer Indian consumers a wide portfolio of globally recognized brands and products that  stand out for their exceptional quality and value. In addition, RCPL is rapidly scaling up its multi-channel  operations to reach more consumers across diverse markets.

The company, currently, boasts a versatile FMCG portfolio comprising iconic beverage brands including  Campa and Sosyo Hajoori, an extensive confectionery range from Lotus Chocolates, Toffeeman and snacks  such as Alan’s Bugles and Masti Oye apart from Sri Lanka’s leading biscuit brand Maliban, and staples &  daily convenience products under the Independence brand. In home and personal care, it has products  such as dishwashing liquids, laundry detergent, soaps and toilet cleaners.