Ping Records a unit of Noise and Grains presents “Rakkayi,” an energetic love song featuring KPY Bala and Niyathi.

The song is produced by Karthik Srinivas and Mahaveer Ashok and was filmed using cutting-edge Virtual Set Production.

Noise and Grains, a leading media production and talent management company in India, has established itself in the Indian entertainment industry by successfully producing and hosting grand concerts and events featuring top music directors and singers. Their latest milestone is “Yuvan Shankar Raja – The G.O.A.T.” first ever 360-degree stage experience.

Ping Records is a division of Noise and Grains that handles independent music and has produced various Indie songs, their next indie music video is “Rakkayi.” starring Television Fame KPY Bala and Niyathi, the daughter of the star couple Chethan and Devadarshini, who gained fame through the movie “96.”

“Rakkayi” is a cheerful love song composed by A.K. Prriyan, with lyrics by Mu Vi. The song is sung by Karthik Srinivas, the Director of Noise and Grains, alongside Vrusha Balu, who previously sang Spark song for Thalapathy Vijay’s movie “GOAT,” composed by Yuvan Shankar Raja.

The direction and choreography of the song were executed by Abu and Chals, utilizing state-of-the-art Virtual Set Production Technology.

Notably, as Oscar-winning composer A.R. Rahman mentioned recently, virtual production is poised to play a crucial role in the future of cinema, and the team behind “Rakkayi” has successfully harnessed this modern technique.

The romantic track “Rakkayi” is being released today (November 4) on Ping Records’ YouTube Channel. The teams at Noise and Grains and Ping Records are confident that the song will resonate with all audiences, especially the youth.

–Nikil Murukan.PRO