Goodbye Second Place In A Beauty Contest, Hello Shopping Local!
Hasbro, Inc. (NASDAQ: HAS) has announced for the first time in its 85+ years, Monopoly will be re-imagining all 16 of its Community Chest Cards. True to its longstanding history of inviting its fans to help make changes to the game, and during a time when community means more than ever before, Monopoly is asking consumers worldwide to determine the 16 new cards by voting at MonopolyCommunityChest.com.
Covering topics like beauty contests, holiday funds, and life insurance, there is no denying the Monopoly game’s Community Chest Cards are long overdue for a refresh. And, coming out of the tumultuous year of 2020, the term “community” has taken on a whole new meaning. Hasbro is counting on their fans to help reflect what community means in their real lives, into the Monopoly game, by voting for new cards like “Shop Local”, “Rescue A Puppy” or “Helping Your Neighbors.”
To further highlight the Monopoly brand’s commitment to community, Hasbro India will donate one toy for each fan vote on the Community Chest Challenge. The donations will include a variety of toys and games worth up to INR 30,00,000 towards non-profit organizations such as Save the Children for their education-focused programs and to safeguard children’s right to play; Nargis Dutt Foundation for their education, health and women empowerment programs, and other select partner non-profit organizations.
“The world has embraced a new sense of community and so have we. Our fans are passionate about Monopoly, and we are excited to get their inputs on the new Community Chest Cards. This is a significant step in bringing fans closer to the brand and in capturing this renewed community spirit through toy donations in India,” said Bhavesh Somaya, General Manager – South Asia, Hasbro.
Madhura Kapdi, Director, Campaigns and Communication, Save the Children, India said, “Play encourages imagination, curiosity and exploration of solutions in a child. The right to play is a must for the overall growth and development of every child. Hasbro and Save the Children both believe in this idea and we appreciate the commitment of Hasbro to spread the value of play now more than ever, as millions of children experience the joys of play after a tumultuous year.”
The new Monopoly game with the fan-voted Community Chest Cards will be available in India by early 2022. Head to MonopolyCommunityChest.com to cast your vote on the new Community Chest Cards that best represent you and your community! Follow along and stay up to date on news for the Community Chest Card vote and winners on Hasbro Gaming’s Instagram and Facebook.