JioHotstar Strikes Gold as Pritam & Pedro Becomes Its Most-Watched Show Ever
Delivers the Biggest Opening Ever for a Scripted Show and Sets Trends Across Six Languages
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When one of India’s most celebrated storytellers joins hands with the country’s leading streaming platforms, the result is a story that resonates across audiences. Rajkumar Hirani’s much-awaited OTT debut, Pritam & Pedro, has emerged as a breakout success for JioHotstar, becoming the most-watched show ever on the platform, while also delivering the Biggest Opening of the Year. The series has further cemented its nationwide appeal by trending across six languages apart from Hindi – Tamil, Telugu, Malayalam, Bengali, Marathi, Kannada underscoring its ability to connect with audiences well beyond its original language.
Beyond its record-breaking viewership, Pritam & Pedro has struck a chord with audiences for its refreshing blend of humour, heart and social relevance. Viewers have particularly appreciated Rajkumar Hirani’s signature storytelling, the chemistry between Arshad Warsi and Vir and the show’s relatable take on cyber frauds and online safety. The series has also become a popular family watch, with social media buzzing over its ability to entertain while sparking real conversations around digital awareness.
The response to Pritam & Pedro reinforces JioHotstar’s commitment to championing stories that break away from formulaic storytelling. Whether it’s bringing the poignant world of Chiraiya to audiences, making a simple, heartfelt love story like Thukra Ke Mera Pyaar resonate across the country, or presenting cybercrime through Hirani’s distinctive lens of humour and hope in Pritam & Pedro, the platform continues to back stories that are rooted in authenticity, rich in emotion and capable of creating lasting cultural conversations
Rajkumar Hirani added, “The audience has voted with their time. The binge-watching, the repeat viewing and the overwhelming response to Pritam & Pedro have been truly humbling. It’s heartening to see these characters become a part of conversations across the country. We were often told that only dark, gritty stories work on OTT, but I think this acceptance is a reminder that audiences don’t binge genres, they binge stories that make them laugh, touch their hearts and stay with them long after the credits roll. The fact that the series has travelled across languages is another reminder that emotions truly have no barriers. My sincere thanks to JioHotstar for believing in this story and helping it reach millions of viewers across India.”
Pritam & Pedro is now streaming on JioHotstar.