E-commerce orders see 24 per cent increase during Deepavali
The 2025 Diwali festive season wrapped up on a sparkling note for India’s e-commerce sector with 24 per cent year-on-year growth in order volumes and a 23 per cent surge in gross merchandise value (GMV), according to Unicommerce, the e-commerce enablement SaaS platform.
Quick commerce apps emerged as the biggest growth driver, clinching a 120 per cent YoY jump in order volumes, followed by brand websites with a 33 per cent rise.
Marketplaces remained the dominant channel, accounting for 38 per cent of total purchases and growing 8 per cent year on year in order volumes.
Unicommerce said the insights are based on over 150 million transactions processed through its flagship platform, Uniware, during the 25-day festive period in 2024 and 2025.
“The 2025 Diwali festive season ended on a strong note for India’s e-commerce sector, which recorded a 24 per cent year-on-year (YoY) growth in order volumes and a 23 per cent rise in gross merchandise value (GMV),” as per Unicommerce release.
Top-performing categories included FMCG (driven by healthy food products like fusion sweets, dry fruit combos and millet namkeens), home decor and furniture, beauty and wellness (led by makeup and hygiene), and health and pharma (fuelled by strong demand for supplements).