Caterpillar India Launches  ‘Viruksham’and ‘Nalanda’ for Enhanced Customer Experience and Training Centre

Caterpillar Inc., the world’s leading manufacturer of construction and mining equipment, off-highway  diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives, celebrated  a significant milestone with the grand opening of the Building Construction Products (BCP) Division’s  Customer Experience Centre. Senior Vice President Otto Breitschwerdt and Vice President of  Distribution & Marketing, JR Lorenzetti, jointly inaugurated the centre, signifying the dawn of a new  era focused on upgrading skills and enhancing customer benefits.

Named’Viruksham’ and’Nalanda’, the Customer Centre and Training Centre, respectively, hold a deep  significance. ‘Viruksham’ a Tamil word that embodies the spirit of a Beneficial Tree, symbolizing life,  growth, and stability, reflects Caterpillar India’s connection to nature and the environment. ‘Nalanda’  translates as “giver of knowledge” and pays homage to one of India’s ancient universities, established in the 5th century BC.

Within ‘Viruksham’and ‘Nalanda’, customers can learn about BCP’s heritage and performance of different  products. These centres equipped with cutting-edge facilities facilitate collaborative learning sessions for  its people. Simultaneously, it provides an exclusive experience for connecting with the customers,  guaranteeing that every interaction with Caterpillar India is not just seamless but also unforgettable.

With a history of customer focus and people as the most vital ingredients for success, Caterpillar India is pushing the boundaries in the industry with ‘Viruksham”and ‘Nalanda’.