The idea behind the campaign is to build brand awareness by symbolizing that LoanTap stands as their companion to solve their financial woes
LoanTap is a digital lending organization that caters to salaried millennials and their new campaignpositions them as a young gene organization that any millennial can relate to. Their campaign video takes us through multiple situations that are relatable to all of us. We move to bigger cities, have lifestyle requirement and therefore, taking financial assistance has become a part and parcel of life. LoanTap stands by the millennials by being their financial companion in the form of EMI Free Loans.
So, what went into making of video?
The marketing team at LoanTap and their agency, MadMinds underwent grilling process to validate, cross examine and come up with statements that echo well with the millennials. A one of a kind concept, #LifekaLoadMatLo, has been brought to life with the help of social observation and primary research. Right from delayed increments to sudden car repairs or vacation demands, the video adds a dash of humour and takes us through the numerous uncalled for situations that demand financial assistance. It simply brings up, in a quirky way, how untoward situationscan crop up and one has no choice but to deal with it. So, why take load, when you have LoanTap!
You can view the video here – In a Life full of load, Don’t Take EMI ka Load!
“At LoanTap, we intend to be the loan seekers’ companion. Loan must fit the pocket of the millennials and should come at friendly terms. The concept of going to the branch and getting personal loan hasbecome obsolete. When technology commands the financial processes, customization must be at the hand of consumers,” says Mr. Satyam Kumar, CEO, LoanTap. He adds, “We firmly believe that there’s a long term relationship between a lender and the borrower.”He mentioned that today’s millennials or salaried professionals need financial help to cope up with the ever changing environment – be it parental care, career movement or their lifestyle requirement. LoanTap with its customer friendly approach, high level customization and well appreciated customer care executives has an edge over most digital loan lenders.
MadMinds, on origination of the concept, “#LifekaLoadMatLo campaign explores the insightof how life can saddle you with different kinds of load. While you can’t so much about it, LoanTap at least ensures that you won’t have to take EMI Ka Load in an entertaining way. One of the biggest research findings amongst the youth across metros was that they want more out of life. Today’s youth live each day to fulfil their dreams and aspirations. Be it travel the world, get the latest gadgets, destination wedding and so much more. However, the challenge for them is how to manage the overflowing bucket list with the monthly budget. And that’s where LoanTap fits perfectly. LoanTap lets you max out your life
experiences simply by managing the financial load with innovative loan products. The word ‘Load’ also resonates with the youth and their way of life. So, ‘Life Ka Load Mat Lo, EMI Free Loans Lo.
LoanTap offers an array of innovative loan products that are designed to let today’s youth live every moment to the fullest. EMI Free Loan, frees its millennial customers of fixed EMI ka load. It reduces the burden (addressed commonly by youth, as“Load”) on monthly cashflowsand hence making more money available to the borrower at the end of the month.”
Director, RoadRunner Productions, responsible for production of the video says that it was a fun-filling experience to bring the script alive with his crew members. He further adds,“We received the script and realised the potential it had to experiment and create something out of the ordinary. We decided to go for a narrative that captured the mundane nature of our protagonist’s day to day life while bringing out the humour in the film. Thus,choosing the right cast to portray this role was key. With the help of quirky tunes we were able to weave the whole piece together and further enhance the comic side to our character. Overall it is always so satisfying to watch the film shape up just as we envisioned.”
LoanTap, an online lending firm, has been digitally touching lives of its customers since 2016 by providing customer friendly loans. Founded by Satyam Kumar, banking veteran and Vikas Kumar,technology veteran, LoanTaphas been providing millennial friendly loans and shall continue to strive for excellence inmeeting customer needs and expectations.