Culinary Innovation Takes Center Stage in Chennai with the Launch of Bhookle: Redefining Food Delivery for a "Human-First" Experience"
September 2023 marks a groundbreaking moment in the culinary landscape of Chennai as Bhookle, a revolutionary "human-first" social sharing platform, makes its debut in the city. Bhookle is set to redefine the food delivery experience, bridging the gap between discerning customers and talented home chefs. This platform offers an enticing array of homemade meals that prioritize health, uniqueness, and diversity – all crafted by local culinary artisans.
Bhookle’s arrival signals a culinary renaissance, as it places an unwavering focus on connecting individuals who are passionate about food. By uniting skilled home chefs with eager patrons, Bhookle creates a vibrant and thriving community, promising an exceptional dining adventure.
The creation of Bhookle was inspired by a deeply personal journey. Founder Arvind’s search for his mother’s dishes and the emotional connection to her cooking led to the vision of Serving memories through food. “This unique concept is designed to evoke powerful memories associated with homemade meals prepared with love” says Arvind.
“Bhookle stands out from other food delivery platforms in two distinct ways: human centricity and discovery”, adds co-founder and head of marketing, Uthra.
Unlike traditional platforms that primarily focus on menus and prices, Bhookle prioritizes the authentic human stories behind the dishes. It introduces an element of curiosity, love, and emotional connection to the food ordering process. “Additionally, Bhookle is among the early adopters of the home food market, offering a diverse range of dishes that are often unavailable in restaurants. It serves as a common platform where various cultures are authentically represented”, claims Shamala who is the co-founder and head of food.
While Bhookle offers a user-friendly app with all standard features, it is also working toward integrating AI and machine learning for personalized meal recommendations and plans. Technology serves as an enabler, with chefs, food, and users remaining at the core of the platform’s identity.
Bhookle’shome chefs represent a diverse group, with 85% of them being women aged 25-65. These chefs come from various regions in India and even international backgrounds. They are passionate about showcasing their culinary skills and are at the heart of Bhookle’smission. Today Bhookle boasts a robust network of 50+ chefs in and around the city proving over 800 diverse dishes spawning several cultures and ethnicity.
Bhookle supports and empowers home chefs by addressing three crucial challenges: identity, financial independence, and entrepreneurship. It provides a platform where their culinary creations are celebrated, offers a source of additional income, and guides them through the complexities of running a food business. Bhookle aims to create a new wave of food entrepreneurs.
Bhookle prioritizes local ingredients and sustainable food practices. All dishes are cooked fresh, avoiding refrigeration and bulk storage. Pre-ordering helps maintain demand-supply equilibrium and reduces food wastage. The platform is exploring partnerships to further reduce food waste. With its debut in Chennai, it aims to spread its wings in other cities of India, Bangalore being next in the list.
App: Bhookle is available on both iOS and Android platforms.
Website: www.bhookle.com
Social Media: Follow Bhookle on Instagram and Facebook at @BhookleEats.
