Vijay Sethupathi unveils the title and first-look of Trend Loud’s Debut Feature Film

Makkal Selvan Vijay Sethupathi has released the title and first-look of Trend Loud’s debut feature film titled ‘Achcham Madam Naanam Payirppu’ featuring Akshara Haasan in the lead role. 
Raja Ramamurthy, director of the film says, “We at Trend Loud are excited and honoured to have the ace actor Vijay Sethupathi unveil the title and first-look of our film ‘Achcham Madam Naanam Payirppu’. We are in awe of Vijay Sethupathi sir’s humility and greatly appreciate that he instantly agreed to release the poster.” 
Speaking about the film’s title, Raja Ramamurthy adds, “According to the society, Achcham, Madam, Naanam, Payirppu are the four “ideal” qualities that every good girl must possess. Our movie titled ‘Achcham Madam Naanam Payirppu’ poses the question “What makes a good girl?” and explores that through the female gaze. I don’t want to reveal more about the premise, I want the audience to experience it by themselves.” 
Trend Loud has been creating a new wave in the digital space by endowing the viewers with their quality content time and again. And now, with its big step into the film space, the expectations have only grown bigger. Featuring Akshara Haasan in the lead role, the film also has Usha Uthup playing her grandmother. 
Involving a predominantly female team, the cast includes Malgudi Shubha, Anjana Jayaprakash, Janaki Sabesh, Kalairaani, Shalini Vijayakumar, Siddhartha Shankar, Suresh Menon, George Maryan, and Kiran Keshav. The crew includes DOP – Shreya Dev Dube, Music – Susha, Editor – Keerthana Murali, Production Design – Shanoo Muralidharan, Costume Design – Themis Vanessa, Sound Design – S.Alagiakoothan & Suren.G, Publicity Design – Kabilan, Line Producer – Kiran Keshav, Creative Producer – Vidhya Sukumaran and Lyrics – Madhan Karky.