Tissot, world leader in the Swiss traditional watch industry launched its new Boutique with Brand Ambassador Deepika Padukone at Phoenix Mall today. The 300sq feet boutique is Tissot’s exclusive store in Chennai.
On the occasion, the brand also introduced its latest line – The new Tissot PR100 Lady. It is a family of watches that bring together sporty and feminine details for a collection that is bold, romantic and ideal for the modern woman today. Its generous case size, now measuring 36mm, means it is bigger than its predecessors are and makes a striking statement. Features of the watches are both robust and beautifully streamlined, as shown by the stronger bezel and simplified bracelet, making this an easy piece to wear for every day.Speaking to the media, Deepika said, “I am thrilled to be back in Chennai. And every time I visit a new Tissot boutique, it fills me with up so much pride. As for the watch, it’s sporty yet chic and I’m sure it’s going to get extremely popular.Committed to providing the most innovative and best in class time pieces, the new boutique at Phoenix Mall will stand true to its retail concept with illustrative graphics, unique customer experiences, striking brand ambassador visuals and will of course also house some of the latest and most cutting-edge time pieces from Tissot’s collections; Touch Collection, T-Sport, T-Lady, T-Classic, Heritage, T-Gold, T-Pocket and Special Collections.