The Department of Culture and Tourism – Abu Dhabi speaks at the inaugural edition of ITB India

DCT Abu Dhabi set to share UAE capital’s roadmap for the future of travel via exclusive virtual session 

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) will be taking part in the inaugural edition of ITB Indiawhich will be the world’s largest ever tourism trade fair. This first edition of ITB India, which will take place from 7th to the 9th April, has been organised to connect stakeholders to the Indian travel market through a three-day, business-to-business, virtual event. 

 DCT Abu Dhabi will be presenting a virtual exclusive session as part of the eventwhere HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi, will be discussingAbu Dhabi’s roadmap for the future of travel and tourism.Addressing the UAE capital’s continuous efforts to overcome the challenges which have been brought on by the pandemic, he will focus on the importance of collaboration within the industry and highlights the emirate’s long-term vision to deliver an appealing yet distinctive tourism and cultural destination that is ready to welcome the world.   

 Showcasing the ambitious Go Safe campaign, which has standardised health and safety protocols across the emirate, he will also discuss other pioneering initiatives, real-time trends, and upcoming projects and attractions that will create memorable experiences for travellers in Abu Dhabi. 

We are delighted to participate in the inaugural ITB India. India is a key source market for us and we value the trust that Indian travellers have in us as a destination,” said HE Al Shaiba. “Through our ongoing initiatives to maintain high standards of safety and hygiene, including the Go Safe initiative and a countrywide efficient vaccination drive, we aim to make Abu Dhabi the preferred travel destination for Indian travellers 


Abu Dhabi boasts a wide range of tourism and MICE offerings, catering to all types of travellers. Wlook forward to connecting with the trade travel market to work towards building a collective approach that will create unforgettable experiences for our target audiences.  

 ITB India aims to bring together key travel industry leaders and international exhibitors from various segments, including MICE, leisurecorporate and travel and technology, allowing trade visitors to forge new partnerships and strengthen existing business relations with the most critical players in India. 

 DCT Abu Dhabi’s virtual discussion will be available on-demand for registered participants to view from 7 April – 7 May 2021. To access the session, visit