{"id":55314,"date":"2019-12-29T01:35:47","date_gmt":"2019-12-29T01:35:47","guid":{"rendered":"https:\/\/chennaivision.com\/tamil-movies\/?p=55314"},"modified":"2019-12-29T01:35:47","modified_gmt":"2019-12-29T01:35:47","slug":"goairs-digital-marketing-campaign-wins-global-acclaim","status":"publish","type":"post","link":"https:\/\/chennaivision.com\/tamil-movies\/goairs-digital-marketing-campaign-wins-global-acclaim\/","title":{"rendered":"GoAir\u2019s digital marketing campaign wins global acclaim"},"content":{"rendered":"

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GoAir<\/a>, Asia\u2019s most trusted, punctual and fastest growing airline has won global acclaim for its digital marketing initiatives at the recently concluded \u2018SEAC Customer Engagement Forum & Awards 2019\u2019 amidst stiff competition from 264 entries from Singapore, Malaysia, Vietnam, Sri Lanka, Indonesia and India. The best campaigns, creatives, activities, and marketing initiatives were evaluated by APAC Customer Engagement Pte. Ltd. (Singapore) and Asian Customer Engagement Forum (ACEF), which formed the first edition of the SEAC Awards in Singapore.<\/p>\n

GoAir won 2 Gold, 1 Silver, and 1 Bronze in three main categories including Digital Marketing, Data-driven Marketing, and Capability Awards. These big wins are testimony to the brand\u2019s digital communications strategy that encompasses social media, SEO, SEM, and analytics. The awards were received by Ms. Shabnam Syed, Vice President & Head of Marketing and E-Commerce, GoAir.<\/p>\n

Speaking about the awards and campaign, Ms. Shabnam Syed said, \u201cGoAir flies 16 million passengers annually and most of these customers are Millennials. Thus, digital media plays a pivotal role in our marketing mix. The award winning campaigns successfully engaged the customers through interesting content and creatives. With our in-depth insights, we always strive to enhance our interaction with customers and strengthen our online brand presence. We thank the jury of the SEAC awards for placing their trust and confidence in brand GoAir.\u201d<\/em><\/p>\n

GoAir \u2018Let’s Colour the Skies Together\u2019 campaign<\/h3>\n

The idea was to expand GoAir\u2019s current online base by marketing the brand differently while breaking the clutter during the Holi festival and creating a friendly social media banter. The campaign ran on Twitter with an objective to engage potential customers, loyal passengers and competitors in a colorful conversation around the festivity. A short and simple video having different colors was posted wherein each colour represented a competitor brand strewn in the sky – wishing everyone a Happy Holi. The respective twitter handles of the competing airlines were tagged on the post, with the caption: \u2018Let\u2019s colour the skies together\u2019.<\/p>\n

It was a simple creative with a strong message – a communication that allowed all the airlines tocome together and wish each other using the content that was high on festive spirit and celebration. The brand recorded the highest organic engagement on Twitter, i.e. about 3X more than what is normally achieved by other organic posts.<\/p>\n

GoAir \u2018Beating OTAs on Organic Search\u2019 campaign<\/strong><\/h3>\n

Another GoAir campaign, \u2018Beating OTAs on Organic Search\u2019 won Gold in \u2018Excellence in Brand Management\u2019 and Silver in \u2018Most Admired Activity for Customer Engagement\u2019 category. The campaign was aimed to outrank the Online Travel Agencies (OTAs) on the basis of route-based keywords. By implementing a smart SEO-led strategy, the brand was able to improve the rankings of its route-based keywords. GoAir became the only airline website to secure thetop position on organic search with ads appearing in the top 5 positions as compared to the other airlines.<\/p>\n

GoAir winsat 1st<\/sup> SEAC Singapore Awards:<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n\n\n\n\n\n\n\n
Award<\/strong><\/td>\nCategory<\/strong><\/td>\nSub-Category<\/strong><\/td>\nCampaign<\/strong><\/td>\n<\/tr>\n
Gold<\/td>\nDigital Marketing<\/td>\nMost Admired Activity for Customer Engagement<\/td>\nLet’s Colour the Skies Together<\/td>\n<\/tr>\n
Gold<\/td>\nCapability Awards<\/td>\nExcellence in Brand Management<\/td>\nBeating OTAs on Organic Search<\/td>\n<\/tr>\n
Silver<\/td>\nData-driven Marketing<\/td>\nMost Admired Activity for Customer Engagement<\/td>\nBeating OTAs on Organic Search<\/td>\n<\/tr>\n
Bronze<\/td>\nCapability Awards<\/td>\nMost Admired Brand Activation Campaign<\/td>\nLet’s Colour the Skies Together<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

GoAir currently operates 325+ daily flights and since inception, the airline has carried 78.7 million passengers till\u00a0 November 2019. GoAir flies to 36 destinations<\/strong> that include 27 domestic destinations<\/strong> namely Ahmedabad, Aizawl, Bagdogra, Bengaluru, Bhubaneswar, Chandigarh, Chennai, Delhi, Goa, Guwahati, Hyderabad, Indore, Jaipur, Jammu, Kochi, Kolkata, Kannur, Leh, Lucknow, Mumbai, Nagpur, Patna, Port Blair, Pune, Ranchi, Srinagar, Varanasi and 9 international destinations<\/strong> namely Phuket, Male, Muscat, Abu Dhabi, Dubai, Bangkok, Singapore, Kuwait, and Dammam.<\/p>\n