Tamil film producers’ fresh demands not acceptable: Theatre owners

Even as theatres across the country continue to remain shut down due to the COVID-19 pandemic, the Tamil Film Active Producers Association has sent a letter to the Tamil Nadu Theatre Owners Association.

In the letter to the association headed by Tiruppur Subramaniam, the producers have sent a list of demands that they want to be met if they are to allow them to screen new Tamil films in their theatres.

About 51 producers, representing giants like Lyca Productions, Vels International, V Creations, Studio Green, Y Not Studios and more, have made the request on behalf of all producers in the Tamil film industry in the letter.

“For the past 10 years, the producers have been paying the VPF for the Qube/UFO in theatres. This has now exceeded the investment costs. Going forward, we will not be paying this fee,”  they said.

The producers have said that henceforth they will not pay the Virtual Print Fee (VPF) to the theatre owners. This is one among the longstanding issues in the industry, that culminated in one of the biggest strikes that the industry had seen in 2019.

Tiruppur Subramaniam, the President of Tamil Nadu Theater Owners and Multiplex Association said that none of the requests made by the Tamil Film Active Producers is reasonable.

“If producers decided not to pay VPF, let it be. We are not forcing anyone. Paying VPF is a problem across the country. Producers are paying VPF in Hindi, Telugu, Kannada, and Malayalam so what’s the problem now in Tamil? Let them not release their films. If they have alternate platforms like OTT and satellite channels, we also have options to play IPL matches and convert our theaters into wedding halls. If we don’t have films to play, would switch to IPL”, said Subramaniam.