India’s largest mobile gaming platform, Mobile Premier League (MPL), has brought on board Tamannaah Bhatia to endorse the brand.
Tamannaah joins Indian Cricket Captain ViratKohli, who recently renewed his association with MPL, as Brand Ambassador of the skill gaming platform. She will represent and endorse the brand across channels.
A statement said Tamannaah’s appeal across Bollywood and Regional Films and her diverse work resonates with MPL’s userbase, which comes from all across the country and enjoys gaming on the MPL platform with its variety of gaming content.
As a platform that helps users monetize their skill in gaming, MPL’s brand resonates with Tamannaah’s fame, built on her talent and hard work in the film industry.
“I am excited about being associated with MPL. In a short span, MPL has grown to become India’s largest mobile gaming platform that rewards skill, and has impacted people across the country. I look forward to working with MPL,” said Tamannaah.
“We are pleased to have a celebrity of Tamannaah’s stature team up with MPL. Her work speaks foritself and we are excited about the prospect of this association. Tamannaah being the face of MPL acrossmediums is bound to resonate with our users and audience, especially in South India,” said AbhishekMadhavan, VP, Growth and Marketing, MPL.
MPL currently has more than 35 million users, with over 40 games on the platform. Ahead of the upcoming IPL, MPL now has 6 Cricket games, offering its users a wide choice.
MPL is a gaming and skill monetisation mobile platform that connects gamers and users to game developers and content creators. With over 35 million registered users, MPL offers them the opportunity to monetise their skills by competing in over 40 games currently available on its app.