Stella Maris College launches E-RACE Campaign on E-Waste Management

The Department of Public Relations, Stella Maris College,
inaugurated E-RACE (Responsibly Act to Change the Environment), a campaign on E-waste
Management on campus today.
The campaign aims at spreading awareness about electronic waste. The students have been
holding presentations at various college campuses in the city and have interacted with over
500 students.
The campaign is in partnership with Virogreen India Pvt. Ltd who is a certified E-waste
recycler. The Chief Guest for the campaign inauguration was celebrated playback singer
Shweta Mohan who is also an alumna of the college. She was joined by Mr. Raj Mohan
from Greenpeace India who was the Key Note Speaker. The Guest of Honour of the event
was Mr. Navin from Virogreen India Pvt. Ltd.
Dr. S. Shrinidhi, Head of the Department of Public Relations, Stella Maris College
stated that, "PR campaigns have been conducted by our students ever since the inception of
the Department in 2006. Our curriculum provides students a platform for experiential
learning and has proven to be beneficial for their careers. This campaign also allows students
to sensitise on e-waste management and contribute in becoming socially responsible
citizens." She also thanked Dr. Sr. Rosy Joseph, Principal, Stella Maris College, Sr. Susan
Matheikal, Secretary, Stella Maris College and the Vice Principals of the college for
encouraging and supporting this initiative.
A public collection drive in will be undertaken by the students on 23 rd February 2020 in
collaboration Virogreen India Pvt. Ltd. The month long campaign will be ending with a
collection drive at Stella Maris College Campus.

Nikita Chawla-PRO