Spotify India turns three, focus remains on growing the market

The milestone is defined by strong local creator partnerships, and Spotify’s commitment to increasing awareness and preference for audio streaming in India.

Spotify has today completed three years of launch in India. Since February 2019, the country has grown to become one of the most important markets for Spotify globally, with local success being defined by three main focus areas:

Amarjit Batra, Managing Director – India, Spotify, said “Spotify continues to be deeply invested in India. We’ve seen remarkable growth and love from listeners since our launch, and especially over the last year. In parallel, we want creators to thrive on Spotify, and our platform and initiatives are designed with that purpose in mind. By collaborating closely with the creator community in India, we’ve been able to grow awareness and preference for audio streaming. Looking ahead, we hope that our listeners here continue to connect with self and others through the content and curation on Spotify and discover music, podcasts, and features that make their experience intuitive and personalised.”

Over three years, Spotify has worked with over 100 brands across sectors such as FMCG, OTT, e-commerce, etc.that chose the audio streaming platform to reach their audience. Besides growing the market for the overall audio streaming industry that largely relies on the free tier in India, Spotify is also investing in making Premium more accessible for listeners in India through a variety of plans, including Mini, and brand partnerships. In the last two years, the company also partnered with brands such as OnePlus, Visa, Samsung, Flipkart, and Vivo to reach a wider audience in the market.

As a country with one of the youngest populations in the world, India is a thriving base for creative talent in the audio industry. Spotify will continue to educate creators on using the platform to their advantage and growing with it not just in India, but outside. For listeners, the focus will be on sustained product localisation, marketing campaigns, and relevant partnerships that deepen the audio streaming platform’s reach in the country, across age cohorts, communities, and by bringing the best of global and local content to their ears.

SpotifyIndia_3Years_Infographic

Share this:

Exit mobile version