Samantha bats for Surya Namaskar

Close on the heels of Keerthy Suresh speaking about the benefits of Surya Namaskar and asked her followers to try the fitness routine to yield positive results, Samantha Akkineni also took to her Instagram page to say that she has started the weekend by performing 108 Surya Namaskar.

On the film front, Samantha has a yet-untitled horror thriller with Game Over director Ashwin Saravanan. To be produced by Sony Pictures India, Prasanna also plays a pivotal role in the film.

Meanwhile, Myntra has announced Samantha Akkineni as its brand
ambassador, to represent the fashion marque among the region’s large and widespread audience.

She will now be the face of Myntra in the South and also instrumental in connecting the brand with millions of fashion-forward customers and drive fashion choices of consumers in the region.

Apart from establishing a strong connection with Myntra’s large base of existing customers, Samantha will play a pivotal role in engaging with new consumers, being a celebrity with millions of fans across South India. The strong connection between films and fashion is well established in India, and Myntra is poised to leverage this phenomenon with powerful and relatable narratives to bolster its position as the most preferred destination for fashion and lifestyle.

A four-time Filmfare award winner and philanthropist, Samantha is a household name across multiple states in the South and is widely known for her critically acclaimed roles in regional movies.

Her style and impeccable sense of fashion, along with her strong appeal among native audiences will help Myntra penetrate deeper into the region.

Speaking on the association, Samantha Akkineni said, “I am excited about my association with Myntra, a brand renowned for being at the forefront for all things fashion. Fashion has always been an integral part of my life, making this association even more special to me. Myntra has helped
millions of people define their fashion choices and continues to keep me abreast of the latest trends from the world of fashion. This is an extremely valuable association for me and I am looking forward to a meaningful partnership.”

Amar Nagaram, CEO, Myntra, said, “Having Samantha on board as our brand ambassador for South is key for building a strong bond with the fashion-forward consumers of the region. Samantha appeals to a wide audience across the southern states and her reach will be crucial in driving deeper customer engagement. This association is another step in our efforts to serve the evolving fashion and lifestyle needs while leaving no stone unturned in the realm of customer experience and rich fashion content.”