- The first halfof 2021 recorded a growth of 75%in sales on a y-o-y basis as green shoots of recovery were visible; the momentum is expected to continue over the next couple of quarters
- Pune led housing sales in H1 2021 and accountedfor an almost 26%shareinresidential sales across the top seven cities
- Policy impetus from the central as well as state governments coupled with lower lending rateshave encouraged housing sales
– States including Karnataka, Telangana, Maharashtra, and Tamil Nadu introduced stamp duty cuts and rebate in property tax to boost housing sales
- Investment in modern technologyand materials could lead tofaster execution of under-construction projects
- Trends such asflexible and smart homes to drive the future demand for the residential segment
CBRE South Asia Pvt. Ltd, India’s leading real estate consulting firm today announced the findings of its recent report, ‘ResidentialReal Estate inIndia – Challenges And Future-Proofing Strategies For Developers’. On the back of measured policies announced by the central and state governments, and the RBI coupled with the incentives provided by the developers, the report cites that the residential segment has been showing green shoots of recovery as housing sales grew by 73%on a q-o-q basis across India’s top seven cities in Q42020.
The recovery continued in H12021, as sales recorded over 75% growth on a y-o-y basis. Pune led sales activity withan approximately 26% share, followed by Mumbai (19%). It was closely followed by Hyderabad and Delhi-NCRwith 18% and 17% shares respectively.
While the report captures the recovery of residential real estate, it also highlights the factors that led to the growth of affordable and mid-housing sales in India, over the last decade.
Affordability at its highest in over a decade
While property prices have grown at a CAGR of 1-6% across high-end segment and around 2–7% across mid-segment since 2010, the per capita GDPgrew at a CAGR of 4.0% between 2010 and 2020.
Further, the growth in GDP per capita for the top seven cities was above the national average, with Bangalore reporting the highest CAGR (6.6%). Hence, the income growth overtook the average rise in the price of properties, further contributing to housing affordability.
Moreover, the RBI gradually brought down the repo rate from 6.25%in February 2019 to 4.0% in May 2020,which has led to interest rates on home loans come down to 6.7-6.9%
Government’s initiatives to boost affordable housing
Affordable housing has consistently been on the central government’s agenda ever since the policy on ‘Housing for All by 2022’ was announced in 2014. The reduction in GST on under-construction projects from 8% to 1%in 2019, coupled with various incentives announced in the Budget 2021-22 hashelped affordable housing become the major contributor tothe sector’s growth.
Commenting on the release of this report, Mr. Anshuman Magazine, Chairman, India & South-East Asia, Middle East & Africa, CBRE, said, “The residential segment has played a major role inthe real estate sector’s growth in India.The initiatives undertaken by the central and state governmentshave been crucial and commendable for the revival in the residentialsegment. The past few Union Budgets were in themselves a testament to the government’s commitment to affordable housing. With incentives such as the all-time low-interest rates on home loans, extension of moratorium period on loans, coupled withreduction in either circle rate or stamp duty across a number ofstates, residential has not only shown recovery but has become a great addition to asset portfolios.”
Mr. GauravKumar, Managing Director & Co-Head, Capital Markets, India, CBRE commented, “As work-from-home and e-schooling have become the new lifestyle, the need for owning a home has dawned upon homebuyers across the nation. This has induced a wave of change in the industry as developers got back to their drawing boards to design more accommodative homes to align with the demand. Further, the Government of India has been a major contributor to this rise in demand as it provided a clear fillip to the affordable and mid-segment housing demand.”
Although the residential sector is witnessing green shoots of recovery, developers are still navigating through issues such as limited availability of credit, tax and regulation complexities, construction delays due to labor shortage caused by reverse migration (though abated to a large extent), higher input costs leading to rising construction costs; highly leveraged balance sheets of several developers have added another layer of challenge for the sector. The report discusses these challenges and how developers can navigate through these constraints to future proof their portfolios.Some of the key factors that developers should consider are maintaining financial discipline, investing in technology to expedite construction timelines and move in line with the emerging trends in the RE segment, some of which are listed below:
Future trends shaping the residential segment:
- Demand for bigger homes on the rise- To accommodate the trends of WFH and e-schooling, homebuyers could optforlarger homes
- Developers moving towards flexible homes- To keep up with the homes that can accommodate home offices and classrooms, developers might have to come up with flexible home designs
- Housing demand moving towards peripheral locations- As the commute time is expected to reduceowing to hybrid and satellite offices setups, cities’ peripheral locations are expected to witnessa higher demand as they offer more accommodative homes at relatively lower prices
- Green and smart homes- Demand for sustainable and smart home designs could increase as consumers become more conscious of energy costs
- Re-assessment of labor practices- With health and safety of the labor force gaining moreattention, developers are likely to safeguard the well-being of their labor pool by ensuring sanitization and socialdistancing at construction sites
Way Forward for residential RE
Going forward, developers would have to foresee and plan for any future disruption to the workforce and project delivery.According to CBRE, below are some practices that could assist developers to emerge stronger and resilient post the pandemic
- Timely delivery to create brand loyalty and add-on services to build trust with customers
- Accelerate adoption of modern technologyand construction techniques
- Embrace strong corporate governance and inculcate the ESG model
- Maintain financial discipline
- Diversify development portfolio;re-align portfolio with market dynamics and market cycles
- Invest in upgrading labor force skillset