Universal Sportsbiz Pvt. Ltd. (USPL), the youth-oriented fashion retailer, has announced Bollywood Actor & Style Icon Ranbir Kapoor as the new brand ambassador for their menswear brand –SINGLE, which is the fourth and the newest brand under USPLS’s umbrella.
SINGLE is a young, vibrant men’s casualwear brand, which is bound to re-write the rules of men’s fashion in the country, said a press release.
Single’s Spring Summer 2020 collection is a great mix of fashion and comfort. The collection comprises of various t-shirt styles such as typo tees, ombre, tie and dye and pop color tees that can be teamed effortlessly with denims, joggers, shorts and easy casual shirts that the brand has to offer. The range is vast and extremely fashion forward.
The season’s campaign consists of a series of images of Ranbir Kapoor depicting the many facets of the ultimate SINGLE guy.
Speaking on the announcement, Anjana Reddy, Founder and CEO, USPL said “The youngest brand in our portfolio – SINGLE speaks to young men who like to look their best without trying too hard!
Known for his effortless sense of fashion,Ranbir is the ideal face for SINGLE. His style, fashion sense and personalityconnectwith the consumers especially the youth. We are thrilled with this association and are sure that it will take the brand to newer heights!”
Elaborating on his collaboration with SINGLE, Ranbir Kapoor said, “When it comes to style – I believe comfort is key. SINGLE is a brand that embodies my sense of style and at the same time gives every man the opportunity to up their style quotientwhile unwittingly becoming the cynosure of all eyes. I am excited to be the new face of Single and I’m looking forward to seeing a lot of young men embracing this brand.”
Recently, Universal Sportsbiz Pvt. Ltd announced Bollywood fashionista Kareena Kapoor Khan as the new brand ambassador for their women’s ethnic wear brand IMARA. IMARA is a fashion line conceptualized as a contemporary interpretation of the conventional and offers a refreshing take on ethnic designs.