Advance booking of tickets of superstar Rajinikanth’s much awaited magnum ops 2.0 started from Saturday nigt and intensified on Sunday. Fans made record bookings, both online and offline.
Rakesh Gowthaman, managing director of Vettri Theatres at Chromepet in Chennai tweeted: “5k tickets sold for #2Point0 in jus 3hrs … Predict all prime shows in #Vettri to go full b4 release itself …”
The sci-fi film has Rs 550 crore riding on it and is the costliest film ever made in the history of Indian cinema. Quite obviously, if such high costs are involved, any producer would be under immense pressure to recover them.
But Lyca seems to be confident and the record advance bookings have added support to its confidence. If a report on Bollywood Hungama is anything to go by, the makers of 2.0 have found a route to recover a huge chunk of the total investment. The report states that the film has already earned Rs 370 crore through various sources.
While the satellite rights of the film have been sold for Rs 120 crore, Rs 60 crore have been earned via digital rights. The distribution rights for North Belt have brought the makers a staggering Rs 80 crore, whereas the same for Andhra Pradesh/Telangana have earned them Rs 70 crore. For Karnataka and Kerala, the distribution rights have been sold for Rs 25 crore and Rs 15 crore respectively.
2.0 will release in around 10,000 screens all over the world, along with 6,600-6,800 screens in India. The movie will release in 4,000-4,100 screens in the northern region of the country and in Telangana and Andhra Pradesh it will occupy 1,200-1,250 screens. In Tamil Nadu and Karnataka 625 and 300 screens will be occupied.
The movie will also occupy 17 IMAX and IMAX 3D screens in India to give different effect for the viewers. The duration of the film is said to be 2 hours and 28 minutes.