Rado’s brand ambassador and bollywood megastar Hrithik Roshan was the guest of honour at the Rado monobrand store, Express Avenue where is unveiled the new ‘Feel It’ retail concept and launched its True Square collection.
Speaking at the event, Hrithik Roshan said: “It is a pleasure to be here in Chennai to launch Rado’s new True Square collection at its monobrand store at Express Avenue. I have been with Rado for seven years now and I am elated to see how it continues to grow and expand across the Indian market. Bold, breathtaking and blending sleek good looks with high-tech materials, Rado watches guarantees to keep pace with even the most demanding of social calendars, weddings and festivals – and serve up serious style all day long. I identify with Rado’s spirit of uncompromising commitment to excellence and that is what makes it my preferred brand. I am happy to be associated with the brand which is innovative, dynamic and surprising with a pioneering and futuristic feel.”
Featuring stand out new pieces from Rado’s True Family is the new Rado True Square. Rado has been producing unique shaped watches which are a part of our iconic design history. The Rado True Square is a 21st century update on a typical Rado square shape.
Rado is a globally recognised brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has been a pioneer, with the brand philosophy “if we can imagine it, we can make it” still holding true today.