The leading global smart device brand OPPO retained its number four spot on the world’s smartphone brand ranking, and 3rd for the global 5G smartphone brand ranking, according to Canalys. Europe and emerging markets have all witnessed astounding growth.
While the Indian market remained one of the most competitive markets, OPPO successfully grew by 71%¹. Despite the second wave of COVID-19, as per a report by Counterpoint, OPPO’s F19 Pro+ 5G was declared as the No 1 selling 5G smartphone in the 25k-30k category for two consecutive months in March and April². In addition, OPPO also undertook various initiatives to fight the pandemic and launched an e-store to expand the online consumer base and also collaborated with their channel partners to offer free smartphone deliveries to maintain the offline consumer base.
In line with its mission, ‘Technology for Mankind, Kindness for the World’, OPPO has extended multiple initiatives such as MyOPPO App and WhatsApp delivery to help the customers avail all the products services from the safety of their homes. The brand also distributed 1000 oxygen concentrators across various hospitals in different cities of Uttar Pradesh, 300 oxygen concentrators to North Eastern region of India, and 5300 OPPO Band Style to frontline warriors of the Delhi Police, Greater Noida Authority, and Cyberabad Police.
Even as the pandemic continues, OPPO continues to support all its employees and technovators with the tools to stay resilient. The brand introduced vaccination drives, collaboration with Wellness Corner App and Practo providing round the clock medical teleconsultation, COVID care kits, and comprehensive relief measures for its team members and their families. OPPO has been committed to improving the wellbeing of its employees, customers, and partners.
OPPO has maintained its supereminent position in APAC, ranking 4th in the region. In Southeast Asia, OPPO is among the top 3 smartphone brands in many countries, including being 2nd in Indonesia, Vietnam, and Cambodia, as well as 3rd in Myanmar. It is also impressive that OPPO has achieved 150% growth in Singapore and hit 4th place in Japan for the first time.
Extending its solid performance in Europe, OPPO continued to capture the 4th position with a growth rate of 163% in Q2. The increase in sales of OPPO’s popular Reno series was the key driver of this growth. At the same time, OPPO’s continuous investment in brand building in Europe also plays an integral role. The whole region of Western Europe has recorded a growth rate of 181%, built on the excellent performance in France (+125% YoY), Italy (+246% YoY), Spain (+227% YoY), and Switzerland (+264% YoY). Noteworthily, OPPO climbed to the 3rd position for the first time in Italy, Spain, Ireland, and Romania.
In Q2, OPPO entered the Chilean and Colombian markets, and brought its first Reno series—Reno5 to Latin American users. Reno5 lite was ranked the No. 1 smartphone in the $399-499 price range. This contributed to OPPO’s exceptionally strong growth of 7,004% in Latin America, bringing it to the 5th position in the region for the first time. The growth was mainly driven by the marvelous performance in Mexico with a year-on-year rise of 6,472%. In the Middle East & Africa, OPPO has climbed to the 4th place with a 106% growth. The United Arab Emirates and Saudi Arabia have been at the forefront of this rise, witnessing a 196% and a 218% year-on-year growth respectively. In Africa, OPPO has reported a 106% growth. Meanwhile, OPPO topped in Egypt with a year-on-year growth of 79%.
On top of that, riding on the Reno series as the top model, OPPO maintained the 2nd position in China. Notably, the Reno 6 model exceeded the record of the former Reno series on its first day of sales by 11%.