Pranav Mishra’s Huemn Label Presented By R|elan Created A Fashionable Stir At Lakmē Fashion Week In Partnership With Fdci

• Chennaivision


• 19 Oct 2024

Through their ongoing partnership, Reliance Industries Limited’s R|Elan Fabrics 2.0 and Lakmē Fashion  Week x FDCI have consistently presented pathbreaking shows, featuring renowned designers that have  captivated audiences worldwide. This season, R|Elan announces its collaboration with ready-to-wear  homegrown label HUEMN for a unique collection. The R|Elan x HUEMN collection will merge HUEMN’s  distinctive design ethos with R|Elan’s state-of-the-art fabric technology, combining creativity and
innovation in an extraordinary showcase.

Commenting on the collaboration, Mr Hemant D Sharma, President – Polyester, Reliance Industries Ltd  said: “Founded on the principles of inclusivity and empowerment, HUEMN constantly navigates the  shifting social landscape, unlocking new perspectives through each collaboration and pushing the  boundaries of design. At the core of HUEMN’s vision is the power of the human mind, which shapes culture  and communities. This collaboration is a perfect example of how R|Elan’s advanced fabric  technology’s performance and sustainability creates a one of a kind experience.”

As part of the collaboration, HUEMN has embraced eco-friendly fabrics like R|Elan GreenGold, made from  recycled PET bottles, R|Elan Kooltex, combining style with sustainability and R|Elan SmarTex – A  revolutionary fabric that enables you to stay fresh, active and comfortably cool. It has multiple functional  properties like – cool to touch, Odour control and UV Protection – All in one fabric. By further integrating  ethical practices into its design philosophy, HUEMN aims to reduce textile waste further, while enhancing  garment performance.

The Huemn Label, started in 2012 has been making fashion waves ever since the launch. Multi award  winner and collaborator with several top brands, designer Pranav Mishra of Huemn, a graduate of the  National Institute of Fashion Technology, Bangalore has been the driving force of the brand. Huemn’s  latest collab with R|Elan created a fashionable stir on the ramp, during Lakmē Fashion Week in partnership with FDCI.

For each amalgamation it’s a fresh narrative for Pranav and with R|Elan’s sustainable and innovative  textiles, the partnership was just perfect. The high-performance fabrics of R|Elan by Reliance Industries  were turned into trendy gear and exhibited Huemn’s characteristic touches.

The collection reflected the signature elements of Huemn when relaxed statement pieces appeared on the  runway. The hand drawn prints were eye catchers, while the inclusive fits and styles offered a variety of options for the unisex buyers. Keeping in mind Indian crafts, there was a profusion of handcrafted textures  and surfaces, along with traditional Indian craft techniques, like embroidery that brought a great mix of  design. The highlight of the line was the intense fashion innovation for each garment that was directed  towards amazing performance, sustainability and comfort. The Huemn designs were versatile and will  resonate with a cross section of buyers.

Sharing his thoughts on the collaboration, Pranav Misra, Co-Founder and Creative Director of HUEMN,  said: “At HUEMN, our goal is to create a dialogue that resonates beyond fashion—connecting with people  on a deeper level, and reflecting the times we live in. With R|Elan we had yet another opportunity to push  the envelope in terms of both design and sustainability, creating pieces that are as responsible as they are  relevant. The HUEMN X R|Elan collaboration is a dynamic union of creative vision and technological  innovation. It is poised to inspire consumers to rethink fashion.”

The Huemn label is a homegrown brand from India that has always offered contemporary, unisex,  handcrafted clothing, which will always be relevant as it is inspired by the social, political and cultural atmosphere of the times.

The Huemn x R|Elan union was a creative, trendy, technologically advanced look at fashion for the coming  season.