Social media reach today plays a huge role in determining the popularity quotient with actors because audiences feel connected to their favorite actors directly.
With the new young crop of actors, the social media engagement plays a significant role. Joining the lot of popular actors is the beautiful leggy newbie – Pooja Hegde of Jiiva starrer and Mysskin directed Mugamoodi fame.
Speaking of follower rate, Pooja has recently crossed the 1 million mark on Facebook. She has become quite a favorite amongst the youth rather quickly leaving behind contemporaries Disha Patani, Saiyami Kher etc. Her crossing the 1 million mark was not just organic but also extremely rapid for a new kid on the block.
Says an industry insider, “Pooja’s look in Mohenjodaro and her regular appearances span such versatility. She manages the period drama process and the regular fun young gal with as much ease and elan. Until the release of the film, she was under wraps a fair bit and people saw her only in princess mode and via social media post the film, audiences got a chance to see her for who she is in general.
This versatility and variation has helped her garner immense popularity amidst the youth and also with the brands who are constantly seeking strong young faces to represent them. Furthermore, she is now paired opposite Telugu superstar in the Allu Arjun for her next film after her first with Hrithik.
Allu Arjun himself is a huge social media star who’s Facebok number surpass even Ranveer Singh’s. This has ofcourse further added to her existing fan base, said a press release.