PM Modi launches new campaign against Covid

Prime Minister Narendra Modi today launched an awareness campaign to promote Covid-19 appropriate behaviour ahead of the upcoming festive season and amid reopening of the economy.

Modi tweeted several Covid-19 preventive measures. “Let’s unite to fight Corona! Always remember: Do wear a mask, keep your hands clean, follow social distancing, maintain ‘two yards’ distance from others.”

“Mask, social distancing and washing hands are the only weapons to remain safe, in the absence of a Covid-19 vaccine,” information and broadcasting minister Prakash Javadekar said.

A Covid-19 pledge will be taken by all and a concerted action plan will be implemented by central government ministries, departments, state governments and Union Territories.

The highlights of the campaign include region-specific targeted communication in high case-load districts, simple and easily understandable messages to reach every citizen, dissemination throughout the country using all media platforms, banners and posters at public places involving frontline workers, and targeting beneficiaries of government schemes.

The campaign also involves putting up of hoardings, wall paintings, electronic display boards in government premises, involvement of local and national influencers to drive home the message, running mobile vans for regular awareness generation, audio messages, pamphlets and brochures for awareness.

“Masks, social distancing and washing hands are the three ways to remain safe in the absence of any vaccine. We have decided to launch a public campaign to raise awareness about these measures in public places,” said Javadekar while briefing the media on different cabinet decisions.

Javadekar said India has so far been able to keep the Covid casualty count low and recoveries high. The campaign is intended to keep it that way.