Phoenix MarketCity Embraces Digital Technology to monitor customer movement through ‘NHANCE APP BY PHOENIX’

Phoenix MarketCity, Chennai has opened its doors to the public with meticulous measures and employing advanced technology to ensure a safe shopping environment to its visitors.

The COVID-19 situation has bought about changes in the shopping scenario as well as customer demands.  When shopping malls re-opened post five and a half-month of lockdown, people have been waiting to come out of the four walls of their homes and explore the shopping and entertainment trends they have missed out on. 

To help build customer confidence and to ease them into the new normal, they have integrated the use of innovative technology with their cross-platform app – Nhance by Phoenix (the app can be downloaded from Google Play store and App store). PMCC had introduced their exclusive app in 2019, and now it has added more features to ease the entire shopping experience. The app provides a seamless & safe shopping experience with features like Plan your Visit, Contactless Payments & Dining, Smart Parking and many more. The app gives a live overview of all the people entering and shopping inside the mall at any given time. In addition to this, patrons can enjoy a lot more using the app. From pre-booking an express entry to the mall, locating their favourite stores easily, making quick and contactless payments, pre-ordering their food from anywhere in the mall, availing free monthly rewards to exploring all the latest deals.

Mandatory logging on to the ‘Nhance’ app while entering and exiting the mall enables easy tracing an ill person even later and his contacts who may have shared space with him at the mall. This will also help the mall authorities to provide a safe shopping experience in a controlled and organized manner.

Other notable features of the application are that visitors can also redeem coupons and purchase items without contact, locate the shops inside the malls easily, pick and drop the baggage at the parking. The app also utilizes customer feedback monitoring to ensure constant development of the app based on the feedbacks received, hence promising a high level of customer service. The boon of technology and its use in the best possible way makes Phoenix MarketCity ‘light bearers’ in the new normal of the entertainment space. 

Speaking on the occasion, Ms. Pooja Patti, Centre Director, Phoenix MarketCity Chennai, said “We have taken into consideration all the possibilities to ensure a safe shopping experience for our customers and retailers. We are adopting an existing technology in an efficient way to ensure hassle-free shopping though the Nhance app by Phoenix which will help us guarantee high level of customer experience and enable data driven decisions.”