NOVA Partners with Ajith Kumar Racing
Chennai, February 12, 2026: Nova Life Space Pvt. Ltd. (NOVA), one of South India’s most admired real estate developers, has announced its partnership with Ajith Kumar Racing (AKR), one of India’s emerging endurance motorsport teams.
Through this collaboration, NOVA served as an official sponsor of Team Ajith Kumar Racing in the Creventic Middle East and Asian Le Mans Championships, further strengthening its association with international motorsport platforms.
The partnership reflects NOVA’s continued commitment to supporting Indian sporting initiatives and performance-driven platforms that embody discipline, precision, and sustained excellence. As part of the association, the NOVA brand will be prominently integrated with Ajith Kumar Racing across its endurance racing engagements.
Leadership Perspective
Commenting on the collaboration, Mr. Sendhil Kumar, Managing Director of Nova Life Space Pvt. Ltd., said:
“This partnership with Ajith Kumar Racing reflects our ‘Driven by Passion’ philosophy and our commitment to supporting high-performance platforms that represent India on global stages. Endurance racing demands precision, consistency, and long-term discipline—values that define how we design and deliver every NOVA development. Through this association, we are proud to support a team that is strengthening India’s presence in international motorsport while reinforcing our focus on quality-led growth.”