Mersal United States rights sold for good price

Mersal United States rights sold for good price

The United States theatrical rights of Vijay’s upcoming film Mersal, directed by Atlee and produced by Thenandal Studios Ltd, have been sold for a good price.

According to sources, ATMUS Entertainment in association with US Tamil LLC have bought the rights for a huge price, which is a record for a non-Rajini Tamil film.

After getting an exclusive emoji on Twitter, Vijay’s Mersal recently became the first south Indian movie to get trademarked.

“This is the first time, a title is being trademarked here. So, if anybody uses the term Mersal for commercial purposes, a part of their revenue should be paid to the team as royalty,” sources said.

A few weeks before that, Mersal became the first South Indian movie to get a customized Twitter emoji. It is to be noted that the trend is already there in Bollywood and Hollywood.

Mersal is TSL’s 100th film and has a stellar cast list that includes actors like Samantha Ruth Prabhu, Kajal Aggarwal, Nithya Menen, Sathyaraj, S.J. Suryah and Vadivelu, among others.