Louis Philippe brings luxury to casual fashion with the launch of “LOUIS” Premium Casual Wear

  • Renowned fashion designer Manish Malhotrapresents the new looks with an unboxing video
  • The campaign is live on the brand’s social media handles

Louis Philippe, India’s leading premium menswear brand from Aditya Birla Fashion and Retail Ltd., has announced its foray into luxury casual fashion with the exciting new  Premium Casual Wear collection called LOUIS. Designed for the contemporary man, the brand takes luxury to an undiscovered territory of premium casuals, introducing Louis Philippe’s legacy of craftsmanship  to a new realm of fashion.

The ‘LOUIS’ collection features expressive prints, intricate patterns and rich styles, exuding Louis Philippe’s characteristic elegance and polish.Available in a variety of sophisticated designs, distinctive patterns and dynamic colours, casual polo T-shirts from LOUIS by Louis Philippe is  made using premium 2-ply long-staple cotton for enhanced strength, natural lustre, high colour depth and soft touch.The t-shirts are built to stretch for comfort and better fit with material that ensures quick dry. The moisture management properties of these t-shirts offer enhanced comfort and natural cooling for a luxe casual experience.

Shirts from LOUIS by Louis Philippe use premium super fine cotton with imported high-quality interlinings, pucker-free seam stitching alongwith sophisticated designs, distinctive patterns and dynamic colours. Created to look urbane and dressed up in every situation, the garments have shape retaining lead edge collar bones, and shanked and wrapped buttons that are securely attached and easy to use.

Commenting on the launch, Farida Kaliyadan, COO, Louis Philippe, “Defining class, elegance, and status, Louis Philippe is a purveyor of fine clothing for the discerning gentleman. Taking this a notch higher, we are thrilled to announce the launch of ‘LOUIS’ Premium Casual Wear by Louis Philippe. We are anticipating this collection willaddress the expressive fashion that our premium customers have been looking for in our casual range.

As part of the launch, renowned fashion designer Manish Malhotra has done an unboxing video creating different looks of shirts and T-shirts from the recently launched “LOUIS”  collection on social media. The ‘LOUIS’ collection presents its premium shirts for INR 2999- 3999 and t-shirts for INR 2499. These products are available in select Louis Philippe stores, on the website (www.louisphilippe.com) and on the Louis Philippe mobile App.

Manish Malhotra unboxing video – https://youtu.be/vCXJyKzgSRc

Campaign film – https://youtu.be/_DOWz7Ltzsw

Link for microsite – https://www.louisphilippe.com/premiumcasualwear