While producers extended support to the makers of Jyothika starrer Ponmagal Vandhaal to release the movie on digital platform due to the ongoing lockdown, theatre owners have decided to boycott the films of not just Jyothika, but also Suriya and Karthi.
However, exhibitor and distributor Tirupur Subramaniam quashes allegations of the exhibitors’ association planning to issue a red card to Surya’s productions. “I respect the rights of a producer to release his movie in whichever platform he prefers.”
Producer SR Prabhu feels that the “film industry would be among the last industries to resume business in a post-COVID-19 scenario. It will take several months for people to throng theatres even after the lockdown is lifted.
There are producers who have taken money from financiers. You cannot expect them to wait till everything becomes normal even as the interest on the borrowed amount keeps mounting.”
Actor-director Cheran has also come forward and expressed his solidarity to the makers of the movie. He opined that a business model like this would help small budget projects, but it won’t be suitable for big ticket flicks.
He added that hence the exhibitors need not worry about this change in trend. He posted, “Good move by @2D_ENTPVTLTD .. I appreciate and support.. Bcoz it will create a new path for small budget films.. But this way is not suitable for big budget films.. So theatre owners no need to worry in this issue.”
As many as 30 producers from Tamil Film Producers’ Council on Sunday issued a statement backing the move of actor Suriya’s production house, 2D Entertainment, to release Jyotika-starrer Ponmagal Vandhal on Amazon Prime. The statement comes a day after theatre owners threatened a ban on theatre release of any film involving Suriya or his production house.
The film had targeted a theatrical release on March 27. However, with theatres remaining closed for the sixth week due to lockdown, it was recently announced that the film would be getting a direct OTT (over the top) release on Amazon Prime.