K-Beauty’s Cult Makeup Brand Hince Arrives in India via Reliance Retail’s Tira Launching exclusively across online and offline channels
Launching exclusively across online and offline channels
Tira, Reliance Retail’s omnichannel beauty destination, continues to strengthen its global lineup with the exclusive India launch of South Korean makeup brand Hince. The brand is available only on Tira through its integrated online and in-store experience.
Known for its modern, minimalist aesthetic and effortless formulations, Hince celebrates individuality through makeup that enhances natural beauty rather than masking it. The brand is rooted in the philosophy of “mood-narrative makeup,” offering sensorial textures and refined shades designed for everyday self-expression.
Indian consumers can now explore Hince’s cult-favourite product range on Tira, including the Raw Glow Dewy Ball, a multi-use balm that delivers a fresh, luminous flush, and the Raw Glow Gel Tint, loved for its sheer, buildable colour and natural, dewy finish. The thoughtfully curated assortment reflects Hince’s signature approach to skin-like makeup with a contemporary Korean edge.
With this launch, Tira continues to expand its exclusive international brand lineup, bringing globally coveted beauty labels closer to Indian consumers through a seamless omnichannel experience. From discovery to delivery, beauty enthusiasts can now experience Hince’s modern Korean makeup philosophy only on Tira.
Click here to explore the brand-new K beauty brand on Tira or visit a Tira store near you. Hince will also be available on AJIO platform.
