JioBlackRock Investment Advisers Launches ‘Personalised Investment Advice’ to Democratise Wealth Management for the People of India
Jio BlackRock Investment Advisers Private Limited (JioBlackRock Investment Advisers), a 50:50 joint venture between Jio Financial Services Limited (“JFSL”) [BSE, NSE: JIOFIN] and BlackRock Inc. [NYSE: BLK], as launched JioBlackRock Personalised Investment Advice. This digital advisory platform aims to transform Indians from savers to informed investors through guided advice that is unbiased, personalised, and affordable, powered by BlackRock’s Aladdin® technology and JFSL’s digital reach.
India is a nation of disciplined savers, with a vast majority of household wealth concentrated in physical and unmanaged assets such as fixed deposits, real estate and gold. While retail participation in capital markets is rising, many investors continue to navigate challenges ranging from commission-led product pushing to the complexity of DIY investing platforms. Digital stock brokers have made access to investing easier, yet aligning investments with individual objectives and risk appetite remains a major gap. Traditionally, personalised investment advice has been exclusive for high-networth individuals due to high minimum investment requirements and relationship-manager-driven models that increase the cost of delivery.
JioBlackRock Personalised Investment Advice will bridge this gap by delivering an institutional quality investing experience through simple, affordable advice. Each investor receives a personalised investment plan built around their investment objectives and risk preferences—designed to adapt as markets change and life evolves. Investors can start with as little as ₹10,000, while investment portfolios are monitored daily through Aladdin®️, BlackRock’s globally trusted technology. This ensures portfolios remain aligned with market conditions, with timely rebalancing nudges whenever required. The service is offered at ₹350 per year, or 0.35% annually for assets under advisory (AUA) above ₹1 lakh. The first three months of personalised investment advice will be available for free as an introductory offer. This new price point for advisory in India reflects JioBlackRock’s continued focus on remaining competitive and removing cost friction for the end client.
Isha M Ambani, Non-Executive Director, Jio Financial Services said “The financial well-being of every Indian is vital for our nation’s progress towards becoming Viksit Bharat by 2047. At JioBlackRock, our mission is to harness technology to unleash the untapped power of household savings and transform India from a nation of savers to a nation of confident investors. By combining Jio’s extensive scale and reach with BlackRock’s pedigreed global experience, we are democratising access to world-class investment advice by working towards becoming every Indian’s trusted financial advisor.
” Rob Goldstein, Chief Operating Officer, BlackRock said “JioBlackRock is taking another exciting step forward today on its journey to revolutionise investing for the people of India. We are introducing a new standard for advice in the country: personalised investment advice, delivered online and underpinned by institutional quality risk analytics from Aladdin® at its core, to help Indians achieve their investment objectives. By pairing this technology with Jio’s digital reach, we are delivering access to the power of financial markets, in an individually tailored way, to millions more people, up and down the country.”
Marc Pilgrem, MD & CEO, JioBlackRock Investment Advisers said “India has made extraordinary progress in financial inclusion. The next step is wealth inclusion at scale. By building on the India Stack—Aadhaar, UPI, and Account Aggregators—we are creating an experience that integrates seamlessly with the way people already transact and engage digitally. Our focus will be on delivering high quality investment solutions supported by a clear, simple customer journey and an education platform that empowers every Indian to understand and participate in wealth creation.”
JioBlackRock Personalised Investment Advice can be accessed on the JioFinance and MyJio apps