IPL- Viacom18 Invests In Digital Platforms Of The Future
THREE BIG WINS FOR VIACOM18:
–TRIUMPHS WITH DIGITAL STREAMING RIGHTS FOR INDIAN SUBCONTINENT
–ACQUIRES INDIA STREAMING RIGHTS FOR SPECIAL PACKAGE OF MATCHES
–BAGS GLOBAL TV AND DIGITAL RIGHTS FOR MAJOR CRICKETING NATIONS
Viacom18 has acquired the rights to digitally stream Indian Premier
League matches in the Indian sub-continent for the seasons from 2023 to 2027. It has also won the
India digital rights for a special package of 18 games in every season. Globally, Viacom18 has won
television as well as digital rights in three out of five international territories, including major cricketing
nations.
Viacom18 outbid reputed broadcasters and digital companies to establish itself as a leading digital
media, entertainment and sports destination. With its wide reach, strategic tie-ups and increasingly
popular content bouquet, the digital platforms of Viacom18 are gearing up for leadership in India as
well as with the Indian diaspora globally. With these IPL rights, Viacom18 will be able to take India’s
biggest sporting event to every nook and corner of the country. It will make IPL available to every
Indian in every part of India, including the 60 million FreeDish homes which today are not able to
access this popular content.
Viacom18 has demonstrated that it is building the digital platforms of the future while continuing to
strengthen traditional television broadcasting. It has state-of-the-art digital expertise to provide the
best possible user experience to hundreds of millions of Indian and global consumers. The digital
platforms utilise a combination of top-class content as well as digital prowess through big data
analytics and predictive algorithms to offer contextualised and relevant content to each consumer.
After bagging a slew of sporting rights in soccer (FIFA World Cup, La Liga, Serie A and Ligue1),
badminton, tennis and basketball (NBA), this is the first major foray of Viacom18 into cricket. The IPL
rights make Viacom18 and its platforms one of the largest sporting destinations in the country.
This will be an exceptional opportunity for advertisers to reach a larger, younger, more relevant and
highly-engaged audience. The targeting opportunities because of Viacom18’s strategic partnership
with Jio will be unparalleled.
“Sports entertain us, inspire us and bring us together. Cricket and IPL personify the best of sport and
the best of India, which is why we are proud to be deepening our association with this great game and
this wonderful league. Just like with everything we do, our mission is to take the joyful experience of
IPL to cricket fans wherever they are – in every part of our country and around the world” said Nita
Ambani, Director, Reliance Industries Ltd.
The packages have been acquired for the following rights fee:
Jothi.S