Interest check| Worldline India – Soft POS: Universal Payment Device for Kirana Stores

Writing to you on behalf of Worldline India a leader in the payments processing industry.

Due to the upsurge of coronavirus crisis, the lockdown situation has changed and forced people to resort to online modes for payment. Digital payments is the need of the hour as it safe, secure and immediate. As India continues to face strict Covid lockdown, Merchants who have traditionally accepted cash payments, now have a simpler and more secure way to manage transactions, which has led to much more transactions being made, compared to pre-covid times. Thus Worldline India recently partnered with Mastercard India, Axis Bank Ltd. to launch a digital point-of-sale solution, Soft POS to help offline merchants and kirana stores accept payments using their smartphones. It has facilitated in making every day processes and transactions easier and much faster.

Having said that, was just hoping to check you interest about – Mr Deepak Chandnani, Managing Director, Worldline South Asia & Middle East would be happy to share his views on:

Soft POS: Universal Payment Device for Kirana Stores

  • Technology drives everything in our lives, especially after COVID – COVID has spurred the need for technology. There is always scope for transformation and the need to innovate in the payments ecosystem. We observed an uptick on contactless ticking upward.
  • Trust is the most important factor while dealing with digital payments. Trust for digital transactions is increasing. By way of the launch of Soft POS, it has bridged the gap of payments system in a brick and mortar.
  • Additional feature of 8 languages including English, Hindu and 6 Vernacular languages has made the app one of its kind. 
  • Merchant on-boarding is paperless, which is suitable for pre covid or post covid times.  As hardware is not required, it is a cost effective solution.
  • Merchant Issues & Consumer Disputes in the form of Customer Service can be solved on the app itself.

Appended below is the profile of Deepak Chandnani:

Deepak Chandnani, Managing Director, Worldline South Asia and Middle East and Managing Director.

Deepak has over 30 years of experience across a wide range of industries. Before joining Worldline in January 2014, Deepak was CEO, Obopay Inc., Redwood City, California. Prior to that, he worked in India as Managing Director, NCR Corporation India and in senior leadership positions in companies like Hindustan Unilever and Citibank. Deepak is best known as an entrepreneurial C-level executive who focuses on top and bottom line growth for both startups and established companies in mature and emerging markets. His experience has been across industries, product categories and market segments, with expertise in financial services and the emerging payments space. He is known for his competence to define and deploy product, marketing and sales strategies to capture the potential of the organization. He is also recognized for his ability to maximize operational capability and align company resources with customer trends to generate sustainable results in key performance areas. Deepak is a prominent figure in payments and banking circles and has actively participated in numerous forums by IAMAI, eTailing India, IMA etc. More recently, he was a speaker at the Cards & Payments Middle East 2015 in Dubai and has been on panel discussions at Digital Money 2015, eTailing& Travel Commerce Conference and Future of Payment & Small Banks in India. He is also a member of the Payments Council of India (PCI) and is on the advisory board of a startup MeraJob.in. Deepak holds a degree in Economics from St. Stephen’s College, Delhi and has done his Master’s in Business Administration from Indian Institute of Management, Ahmedabad.

About Worldline India:

It is a transactions facilitator in all spectrums of the digital payments ecosystem and provides the highest available level of products, services and solutions that are fully compliant with PCI and Reserve Bank of India guidelines, along the full length and breadth of the payments value chain. The main areas of business in the digital payments ecosystem are POS Merchant Acquiring, Card Issuance, EMI Solutions for Non-Bank Finance Companies (NBFCs), Loyalty solutions for petroleum companies, Internet Payment Gateway (IPG), end-to-end NETC solutions from both the issuance and acquiring sides (FASTags), Risk Mitigation, NCMC solutions and other Value Added Services.

Worldline India (WI) is wholly owned by Worldline SA, a leading payments company in Europe that is listed on Euronext Paris. Worldline entered India in 2010 with the acquisition of Venture Infotek followed by the acquisition of MRL Posnet in 2017. While WI’s business is primarily in India, it is expanding its footprint in the Middle East, Sri Lanka and Bhutan. Headquartered in Mumbai, it has offices in 10 cities and a reach in over 3000 cities and towns across the geographic spread of India.

–Karen