Ilaiyaraaja’s advertisement displayed on New York’s Times Square billboard

Music director Ilaiyaraaja made his billboard debut at Times Square in New York City recently. The official Facebook page of the composer shared photos of his ad displayed at Times Square billboard in New York City.

The advertisement is part of the promotional campaign of Ilaiyaraaja’s collaboration with the music streaming service, Spotify. Ilaiyaraaja’s family members were elated to see his poster in New York.

Recently, the composer teamed up with Spotify, and he has been promoting the same. He was recently featured in a three-minute-long ad film to promote his playlists on Spotify.

Ilaiyaraaja’s son and music director Karthik Raja called this achievement a ‘stepping stone in his career’. Venkat Prabhu took to social media to share the picture of the billboard and wrote, “Our own #Isaignani at #timesquare proud us (sic).”