The Internet and Mobile Association of India (IAMAI) today announced SonyLIV and Lionsgate as the latest Leading Online Curated Content Providers in India to sign the Universal Self-Regulation Code. The Code has already garnered wide support from the industry and has onboarded 15 of the leading Online Curated Content Providers in India like ZEE5, Viacom 18, Disney Hotstar, Amazon Prime Video, Netflix, MX Player, Jio Cinema, Eros Now, Alt Balaji, Arre, HoiChoi, Hungama, Shemaroo, Discovery Plus, Flickstree.
Tarun Katial, Chair, Digital Entertainment Committee, IAMAI said, “I am overwhelmed with the support received on the code and delighted to welcome SonyLIV and Lionsgate as the 16th & 17th leading OCC providers in India to sign the ‘Universal Self-Regulation Code’. We already have India’s leading OTT providers as the signatories and expect more players to join the initiative in the coming weeks.”
Ashok Nambissan, General Counsel, Sony Pictures Networks India said, “We are delighted to join the league of signatories of the Universal Self-Regulation Code. We look to working closely with the IAMAI and other OTT players to get broader acceptance for the Code as well as the Government’s support for the industry’s efforts at self-regulation.”
The Code is effective from 15 August 2020 and allows OCCPs to comply with all the guidelines in a timebound manner. Each signatory to the code has agreed to appoint an external advisor as part of the grievance redressal mechanism within 60 days from the launch of the code i.e. 04th September 2020.
The Internet and Mobile Association of India [IAMAI] is a young and vibrant association with ambitions of representing the entire gamut of digital businesses in India. It was established in 2004 by the leading online publishers, and in the last 16 years has come to effectively address the challenges facing the digital and online industry including mobile content and services, online publishing, mobile advertising, online advertising, ecommerce and mobile & digital payments among others.
Sixteen years after its establishment, the association is still the only professional industry body representing the online industry in India. The association is registered under the Societies Act and is a recognized charity in Maharashtra. With a membership of nearly 300 Indian and overseas companies, and with offices in Delhi, Mumbai, Bengaluru and Kolkata, the association is well placed to work towards charting a growth path for the digital industry in India.