IAMAI ‘Stay @ Home’ Campaign Draws 2 Million Impressions

Since the last two weeks, the Internet and Mobile Association
of India (IAMAI) has been running an online campaign to encourage people to stay at
home during the lockdown. The campaign was devised to supplement government’s
efforts to contain the spread of Corona virus by social distancing and was supported by
a coalition of 22 IAMAI members from payments, news, astrology, social media and
digital advertising sectors. This week onwards IAMAI is launching the second campaign
on downloading Aarogya Setu App.
The IAMAI campaign so far has received 90,492 sessions and is estimated that around
1,80,984 clicks have been received and roughly 2 million impressions served.
The campaign was conceptualized to promote the use of digital, for payments, ordering
food, education and entertainment even while staying at home. The campaign
reinforces the importance of staying at home and maintain social distancing.
The Internet and Mobile Association of India [IAMAI] is a young and vibrant association with
ambitions of representing the entire gamut of digital businesses in India. It was established in 2004
by the leading online publishers, and in the last 16 years has come to effectively address the
challenges facing the digital and online industry including mobile content and services, online
publishing, mobile advertising, online advertising, ecommerce and mobile & digital payments
among others.
Sixteen years after its establishment, the association is still the only professional industry body
representing the online industry in India. The association is registered under the Societies Act and
is a recognized charity in Maharashtra. With a membership of nearly 300 Indian and overseas
companies, and with offices in Delhi, Mumbai, Bengaluru and Kolkata, the association is well placed
to work towards charting a growth path for the digital industry in India.