The Honourable Finance Minister, Nirmala Sitharaman has rightly included the education and skills sector as an integral part of the Aspirational India plans. We are thrilled to see the support given by the government to boost the country’s education system, recognizing the need for greater inflow of both funds and talented faculty along with the importance of innovation and better lab infrastructure as a means to improve overall standards.
As a leading management institute, Great Lakes is proud to charter a course that heavily emphasizes knowledge creation as a means to deliver highly relevant and contemporary education to its students. We believe that this will eventually and invariably lead aspirational India towards better standards of living and greater employment opportunities. The allocation of Rs. 50,000 crores in the budget towards the National Research Foundation is a step in the right direction. It will put India firmly on the path to attaining global standards in knowledge creation.
Dr Suresh Ramanathan, Dean and Principal, Bala V. Balachandran Distinguished Professorship of Marketing and Strategy,Great Lakes Institute of Management, Chennai
Areas of Expertise: Shopper Marketing, Consumer Marketing, Consumer insights,
Psychological research, Advertising and Media strategy
Dr Suresh Ramanathan is the Dean and Principal and holds the Bala V. Balachandran Distinguished Professorship of Marketing and Strategy at the Great Lakes Institute of Management, Chennai, a position that he took up in July 2019.
He received his PhD in Marketing from the Stern School of Business at New York University in 2002, following which he spent nine years as a faculty at the University of Chicago’s Booth School of Business. In 2011, he joined the Mays Business School at Texas A&M University and held the David R. Norcom ’73 Endowed Professorship in Marketing, prior to moving to Great Lakes.
Dr Suresh holds a B. Tech in Chemical Engineering from the Indian Institute of Technology, Delhi and an MBA from the Indian Institute of Management, Calcutta. Prior to doing his doctorate at NYU-Stern, Dr Suresh worked with Unilever in their beverages division before moving to media and advertising, where he worked with JWT, Lintas, among many others, over a span of seven years. During his corporatecareer, he was part of the core leadership team at MTV India which launched the channel in 1996. He also served as the head of media research at McCann-Erickson India.
Dr Suresh is a leading academic expert on consumer emotions and motivations. His research focuses on the role of changing emotions and goals in different domains, such as social consumption of experiences, self-control and impulsive be haviour, health-related marketing and sales promotion effectiveness. He is presently investigating the role of customer engagement in brand experiences and the effectiveness of social communities in driving customer engagement, health, and customer satisfaction and engagement.
Dr Suresh has extensive experience in executive education, leading modules on customer value creation, brand equity and brand valuation, branding and marketing communications, consumer behavior and customer and brand value for the Executive MBA programme at Texas A&M-Mays for mid-level executives and was a visiting faculty at the EMBA programme at the University of Michigan’s Ross Schoolof Business. He has also lectured at the Indian School of Business, Hyderabad.