Gofresh Now at Vettuvankeni, Chennai
India’s leading retail chain, Reliance Retail Limited has launched its experiential & premium grocery format, designed to bring elevated shopping experience. The newest grocery destination, Gofresh store at Vettuvankeni, Chennai, spans over 8,500 sq. ft. and offers freshest fruits and vegetables and premium assortment of bakery, dairy, and international products. With its experiential live counters with renowned brands such as A2B Sweets, Adrish’s Zero waste station for sustainable lifestyle, Handful of Health, Kandee Factory, Kapiva and 4700 BC, gofresh is designed for discovery, making grocery shopping enjoyable and engaging for everyone. This innovative format combines convenience, quality, and luxury, providing customers with an unparalleled selection of gourmet and specialty products in an inviting, modern space.
The brand’s key message, “Fresh groceries? Go to Gofresh,” aims to position the brand as the go-to destination for fresh, premium-quality groceries. With an emphasis on freshness, Gofresh offers everything from farm-fresh produce to gourmet specialty items, ensuring every customer finds what they need for their culinary journey. The campaign features engaging visuals of its customers mesmerized by biting fresh fruits & vegetables, across print, digital, social media, and outdoor platforms, harping on the sensorial route and romanticizing of fresh ingredients.
Speaking about the launch of gofresh’s brand campaign, Damodar Mall, CEO, Reliance Retail expresses “If you are the nit-picking finicky food shopper who demands high quality fresh produce and groceries, you will find a playground for your passion at gofresh!