Dolby and Jin from BTS Celebrate His New Single “I’ll Be There” in Dolby Atmos

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Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, is teaming up with  Jin of 21 st century pop icons BTS in the latest chapter of the “Love More in Dolby” global brand campaign.  Jin stars in the commercial to celebrate his new single “I’ll Be There,” which is now available globally in  Dolby Atmos.

Following the single “I’ll Be There,” Jin’s highly anticipated first solo album Happy is set to release in Dolby  Atmos worldwide on November 15 th .

“When I first heard my new music in Dolby Atmos, I was truly amazed by the incredibly vivid and  immersive experience. It felt like you are right inside the music,” said Jin.  “The theme of this new single and  the new album is ‘happiness.’ I wanted ARMY (BTS’ fandom) to fully experience the unique flavors of  happiness through each song. Now, with Dolby Atmos, I believe fans around the world will feel the exact  emotions that I wanted to share, more deeply.”

“Jin has captivated audiences worldwide through his incredible performances and extraordinary ability to  convey emotion through his music,” said Todd Pendleton, Senior Vice President and Chief Marketing  Officer, Dolby Laboratories. “With Dolby Atmos, fans will feel even more connected to Jin as they are  drawn into the fun sing-along moments and musical details of ‘I’ll Be There’ and his upcoming album.”

Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its  fullest capacity, forging a deeper connection between artists and their fans. Music in Dolby Atmos goes  beyond the ordinary listening experience by putting listeners inside the song, revealing every detail of the  music with unparalleled clarity and depth. Whether it’s hearing the layers of instruments move all around,  catching the subtle breath a singer takes between lyrics, or being enveloped in a wave of melodies, nothing compares to hearing music in Dolby Atmos.

Directed by GRAMMY ® -nominated music video director and filmmaker Colin Tilley, the campaign’s  commercial explores how Dolby Atmos can transform an everyday moment into an extraordinary  experience by putting fans right into the heart of the music scenes, where Jin delivers the powerful
performances BTS is known for.

The piece is the latest installment of Dolby’s “Love More in Dolby” global brand campaign, which celebrates  transformative entertainment experiences brought to life by Dolby Vision and Dolby Atmos  across music, movies, gaming, and more.

How to Experience Dolby Atmos Music
Consumers around the world can hear and feel the difference of Dolby Atmos Music on popular global and  regional streaming services, such as Amazon Music, Apple Music, TIDAL, QQ Music, Melon, and more.  Whether you are listening at home, on your mobile device, or in the car, using products from major global  brands like Samsung, Mercedes-Benz, and many more, Dolby Atmos unlocks new levels of emotion so that  you love music more in Dolby.

 

 

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