CBRE launches Host; An intuitive platform for a technology-driven real estate; targets India, Singapore, Thailand, and Philippines as growth markets
CBRE South Asia Pvt. Ltd, India’s leading real estate consulting firms today announced the launch of Host – an expanded service offering for corporate occupiers and institutional property investors designed to meet the rapidly growing demand for enhanced employee experience in the workplace.
Host is a powerful customer experience platform offered by CBRE that combines hospitality professionals and training with an intuitive mobile app designed to remove friction and facilitate workplace efficiency. Host is transforming the way we connect with customers and manage property in a way that connects front of house serve with the back of house engine room that gets things done.
Host builds on CBRE’s industry-leading expertise in managing facilities for corporate occupiers and properties for building owners/landlords. It also leverages CBRE’s excellence at designing workplace strategies and flexible space solutions.
The platform streamlines standard office facility operations, actively responding to occupier needs – ensuring efficient allocation and utilization of floor space, asset management and safety.
Adding value and ensuring seamless business continuity, Host contributes and eases the delivery of amenities across various segments.
| Stakeholders | Benefits |
| Tenants | |
| · Integrated tenant service-request platform
· Real-time push notifications for critical situations |
· Enhanced employee experience
· Productive, healthier, and more efficient days at work |
| Landlords | |
| · Data-driven customer insights | · Data-driven decision making as per customers’ feedback and liking
· Improved operational efficiency and reduced cost |
| Customers | |
| · Customer access to building amenities
· Live updates and targeted communications |
· Increased accessibility to the building amenities and concierge services
· Curated and connected community experience |
| Property Management Teams | |
| · Automated connection of service delivery and the engine room | · Automated building processes
· Integration of existing building technology systems · Tracking, managing, and reporting on tenant service requests |
Host connects tenants’ employees to the building’s services, spaces, and amenity, as well as goods and services from local businesses. It consolidates the value of a building into a single tenant-facing app, making amenities easier to discover, access and manage. Host helps tenants experience the full value of the building by elevating the perks and amenity they have invested in and offers convenience by incorporating a marketplace of local goods and services into one user interface.
Commenting on the same, Rajesh Pandit, Managing Director, Global Workplace Solutions & Property Management, India, South East Asia, Middle East and North Africa, CBRE, said “At CBRE, we believe that technology is a key enabler in enhancing the services and experiences we provide for our clients. Host helps showcase the best of real estate & technology. The platform will offer an experience platform that connects the employee to the work environments, amenities and communities that matter most. From access to a curated list of pre-vetted local vendors to touchless entry and contactless delivery, Host is the perfect fit for the post-COVID workplace world.”
A feature in the app called ‘Host Building’ adopts a future portfolio platform strategy and builds a connection between the tenant & developer community. For employees, it provides services for an ideal workplace that instils a productive aspect amongst them. For landlords and customers, it programs daily chores and streamlines some key concerns in their societies. Along with this, it offers key insights into user behavior and provides recommendations on ways to enhance current initiatives based on specific tenant needs.
Host Experience Services are about finding the right people to care for workplaces and communities – trained to deliver seamless building operations and delightful outcomes. Hosts are responsible for creating and activating exceptional workplace experience. They build relationships with tenant customers to understand their needs, create a sense of community through meaningful communications and events, space activations and seamlessly connect front and back of house to remove friction in the workplace.
*vrcs