BMW India registers sale of 9,000 units.
MINI India remains the most popular premium small car with 641 units.
BMW Motorrad India maintains the momentum with sale of 2,403 units.
BMW Group India has delivered 9,641 units of BMW and MINI cars in 2019.
BMW India registered sales of 9,000 units and MINI India of 641 units. BMW Motorrad has
continued its streak in the premium motorcycle segment with 2,403 motorcycles delivered
Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “2019 was
not an easy year for the Indian automotive industry as various macroeconomic and structural
conditions shook its foundations. BMW Group India stood its ground in this fierce
environment with a slew of superior performing new products and very aspirational and
desirable brands. We successfully initiated new consumers to come into the segment with
the BMW 3 Series and the BMW X1. At the same time, we created a clear path for upgrade
for segment users with the BMW X5, the BMW 6 Series Gran Turismo and the BMW 7
Series. We have a healthy order book for the BMW X7 which is sold out for months. Though
the industry is still facing difficult times, we are well prepared for 2020. We will always be
competitive by remaining focused on our customers.”
Year BMW MINI BMW Group (Cars) BMW Motorrad (Motorcycles)
2019 9,000 641 9,641 2,403
BMW India saw a significant contribution of over 50% coming from the locally-produced
Sports Activity Vehicle (SAV) range including the BMW X5, the BMW X3 and the BMW X1. A
strong contribution also came from the BMW 5 Series and the BMW 3 Series.
The iconic MINI Hatch and the locally-produced MINI Countryman together commanded a
share of over 70% in MINI India sales.
The momentum for BMW Motorrad India was primarily driven by the hugely popular BMW G
310 R and the BMW G 310 GS motorcycles which commanded a share of over 85% in
yearly sales. The BMW R 1250 GS / GSA, the BMW F 750 / 850 GS and the BMW S 1000
RR were also a favourite among motorcycle enthusiasts.
BMW Financial Services India played an instrumental role in facilitating sales performance
under challenging market conditions. The customised and flexible financial solutions were
significantly valuable to premium clientele of BMW, MINI and BMW Motorrad.