BMW India sprints ahead at the end of a difficult year amidst adverse market conditions with 6,092 units.
Strong performance by MINI India with 512 units.
BMW Motorrad India continues its momentum with 2,563 units.
BMW Group India has delivered 6,604 units of BMW and MINI cars in 2020.
BMW India registered sales of 6,092 units and MINI India of 512 units. BMW Motorrad sold
Mr. Vikram Pawah, President, BMW Group India said, “BMW Group India has demonstrated
resilience and determination in a tough environment full of new challenges. The strength of
our brands, well-structured operations along with the dedication of our employees and dealer
partners drove the business to adapt quickly and perform. With improving macroeconomic
indicators and consumer confidence, BMW Group India picked up momentum with
remarkable efficiency and vigour. We registered strong results at the end of a very difficult year
and propelled our segment share significantly in the Indian luxury car market. We are looking
towards 2021 with renewed confidence and optimism.”
Year BMW MINI BMW Group BMW Motorrad
2020 6,092 512 6,604 2,563
BMW India saw significant contribution of over 50% coming from the locally produced Sports
Activity Vehicle (SAV) range including the BMW X1, the BMW X3 and the BMW X5. The newly
launched BMW X7 experienced astounding demand in all regions. The BMW 3 Series and
the BMW 5 Series continued their traditional role as strong contributors in sedan segment.
MINI India successfully increased its market share in the premium car segment despite the
difficult industry scenario. The brand posted exceptional performance and growth in the last
quarter of the year. The locally produced MINI Countryman commanded a share of over 40%
in sales. The iconic MINI Hatch and the popular MINI Convertible contributed over 23% each.
BMW Motorrad India overcame all obstacles and posted a stellar annual growth in 2020
against current trends. This success was propelled by the launch of the new BMW G 310 R
and BMW G 310 GS. Together, the two motorcycles commanded a share of over 80% in
yearly sales. The BMW R 1250 GS / GSA, the BMW F 750 / 850 GS and the BMW S 1000
RR also held on their position as important contributors.
BMW Financial Services India played an instrumental role in facilitating sales performance
under challenging market conditions. The customised and flexible financial solutions were
significantly valuable to premium clientele of BMW, MINI and BMW Motorrad.