AZORTE Unveils Fall Festive Collection ’24 while expanding its Retail Network with 12 New Stores in October month

 AZORTE, a premium fashion and lifestyle brand under Reliance Retail, has launched its Fall Festive  campaign, showcasing a stunning new collection set against the picturesque backdrop of London.

As part of its expansion strategy, AZORTE has opened 12 new stores in cities such as Jaipur, Udaipur,  Raipur, Dehradun, Gorakhpur, Ranchi, and two additional stores in Bangalore, bringing the total to five in  that city. This expansion marks a significant step for the brand in strengthening its offline presence and  reaching more customers in existing and newer cities.

AZORTE aims to transform the shopping experience for premium international and contemporary Indian  fashion. The brand offers a curated selection of global trends and modern Indian styles for men, women,  teens, and kids. The latest collection features innovative fabrics that are stylish, comfortable, and  sustainable, empowering customers to express their individuality with confidence. The elegantly designed  stores will showcase both owned and co-created design lines.

Akhilesh Prasad, CEO, Fashion and Lifestyle – Reliance Retail, stated, “AZORTE has established itself as a  premier store format catering to our premium category and has seen impressive success since its launch in  2022. We are thrilled about our expansion plans, which will allow us to reach new cities and a broader  customer base. The growth we’ve experienced has been remarkable, and our vision for the brand remains  focused on delivering exceptional global styles to our customers. We are committed to tapping into new  customer segments and elevating their experience with fashion that truly reflects their aspirations and  lifestyle.”

The new collection highlights contemporary cuts and timeless silhouettes tailored for fashion-forward  consumers. This season’s designs embrace vibrant colors and distinctive patterns, making them perfect for  festive celebrations and everyday outings.

AZORTE’s commitment to sustainability is evident in the use of eco-friendly materials,ensuring that style  and environmental responsibility go hand in hand. AZORTE offers a comprehensive range that includes  western and Indian wear, fashion accessories, beauty products, and more, covering every aspect of  customers’ wardrobes. Each item is crafted to elevate personal style while seamlessly blending luxury and  practicality, making it easier than ever to curate a look that reflects unique personalities.

The AZORTE stores are designed to deliver a seamless shopping experience for fashion-forward  consumers. Shoppers appreciate the convenience and product discovery opportunities available at the  stores, enhanced by innovative technology such as smart trial rooms, fashion discovery stations, endless  aisles, and self-checkout kiosks. Every element is crafted to enrich the overall shopping experience

while keeping the customer at the heart of AZORTE’s approach.

Experience the world of AZORTE on the go through the online store: azorte.ajio.com.

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