Good contents always have the potentials to get its reach unconditionally. This has been something witnessed time and again with lots of instances to mention. Apparently, Atharvaa Murali-Hansika Motwani starrer “100” has witnessed such an incredible success with its show run in box office now. Ticking off all the boxes among critics and general audiences, the shows and screens have been increased for the film now.
Much exhilarated over the unheralded success, Kavya Venugopal of Auraa Cinemas says, “A complete surprise to us all! We are in complete awe of such an incredible response from audiences across the places. We are getting calls from both distributors and exhibitors claiming that the response is awesome. More than their verbal appreciations, we are proud and happy that 50 shows and 25 screens have been increased for the film. Usually, the occupancies during the first week would be less than the opening weekend, but in contrast, we are astonished to see they are getting increased. The film’s theme and the way Sam Anton had packaged it with commercial treatment has worked out well. In addition, the screen presence of Atharvaa Murali has added a lot to the film’s value. More than all, the emotional content that happens to be the film’s gist has worked out a lot among the family audiences.”
“100” is directed by Sam Anton and is produced by Kavya Venugopal of Auraa Cinemas and Padamchand Jain of Gguru Sri Mishri Enterprises had released the film across Tamil Nadu.